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Why Fractional CGO: The ROI Case

The problem: Inefficient sales processes cost you €400K/Year

Typical mid-market scenario:

  • 5 sales reps @ €80K/year = €400K payroll
  • €5M pipeline, 12% conversion = €600K revenue
  • 9-month sales cycle

The hidden cost: If your conversion rate improved from 12% to 20%, you'd generate €1M in revenue instead of €600K — a €400K annual opportunity cost.


The solution: Fractional CGO + RevOps Architecture

6-month engagement focused on:

  • Sales process optimization & playbook design
  • CRM workflow automation
  • Lead qualification frameworks
  • Sales enablement & training

Conservative outcome: 12% → 18% conversion rate


The ROI calculation

MetricValue
Revenue gain (12% → 18%)+€300K/year
Investment (6 months)€50K
ROI6x
Payback period2 months

In short: €50K investment generates €300K in first-year revenue gain, with compounding benefits in subsequent years.


When does This work?

✓ €2M-€30M ARR companies
✓ Sales cycle >6 months
✓ Conversion rate <15%
✓ Existing sales team underperforming
✓ No structured RevOps function


Calculate your own ROI → https://www.negreflorian.com/roi-calculator

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