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Why Fractional CGO: The ROI Case
Typical mid-market scenario:
The hidden cost: If your conversion rate improved from 12% to 20%, you'd generate €1M in revenue instead of €600K — a €400K annual opportunity cost.
6-month engagement focused on:
Conservative outcome: 12% → 18% conversion rate
| Metric | Value |
|---|---|
| Revenue gain (12% → 18%) | +€300K/year |
| Investment (6 months) | €50K |
| ROI | 6x |
| Payback period | 2 months |
In short: €50K investment generates €300K in first-year revenue gain, with compounding benefits in subsequent years.
✓ €2M-€30M ARR companies
✓ Sales cycle >6 months
✓ Conversion rate <15%
✓ Existing sales team underperforming
✓ No structured RevOps function
Calculate your own ROI → https://www.negreflorian.com/roi-calculator
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