A technical partner who speaks your language.

This capacity building involves Marketing Technologies (MarTech) advice and support. In this way, you develop the skills necessary to ask the right questions, evaluate technical trade-offs and compromises and lead confidently without becoming a technician yourself.

Explore what’s next

This is for you

✓ You're a non-technical founder/CEO

✓ You need a second opinion you can trust

✓ You want to lead technical decisions, not just delegate them

✓ Your board asks technical questions you struggle to answer with confidence

✓ You're evaluating build vs. buy decisions, vendor selections, or technical roadmaps

Technical fluency without the jargon

Decisions explained in business outcomes, not architecture diagrams or acronimic metrics.

On-demand clarity

Second opinion you can trust when your team proposes a "quick refactor" that'll take 6 months.

Risk detection & assessment

Evaluate pitches, roadmaps and technical claims thanks to a dual experience in management and technology.

ESG & Credit Ratings

EthiFinance, Europe's leading ESG and credit rating agency. Engagement: Fractional CGO, interim CMO, digital infrastructure, and team capability development.

Florian's contribution was invaluable. He brought his marketing and digital expertise to build a solid, structured marketing function from the ground up. Thanks to Florian, our entire team now understands the strategic importance of marketing.

Carol Sirou

CEO · EthiFinance

Marketing function
built from scratchStructured, operational unit
where none existed

Full team
strategic alignmentEvery member understands
marketing's revenue role

Digital presence
establishedFrom zero infrastructure
to modern marketing stack

View CGO case studies →

Cybersecurity & Infrastructure

NuuBB, cybersecurity and infrastructure solutions. Engagement: automated prospecting system design, outreach stack configuration, and pipeline generation campaigns.

Florian's expertise in automated B2B prospecting campaigns not only streamlined our efforts but also delivered outstanding results. His strategic knowledge and personalized approach are invaluable assets for any SME looking to thrive in the market.

Nicolas Blazyck

CEO · NuuBB

B2B prospecting
automatedOutreach campaigns running
without manual effort

Outreach system
operationalFull prospecting stack
configured and live

Pipeline growth
deliveredOutstanding results from
first automated campaigns

All client stories →

Technology Services

TheTribe, technology services. Engagement: email campaign strategy, precision targeting framework, and digital product campaign execution.

Our results have soared thanks to a well-crafted methodology. By leveraging a strategic approach, combining precision targeting with effective execution, our email campaigns for digital products achieved remarkable performance.

Mylène Akbaraly

Managing Director · TheTribe

Email open rate
optimizedSignificant uplift on
digital product campaigns

Precision targeting
deployedStrategic segmentation applied
across all campaigns

Campaign methodology
systematizedRepeatable framework delivering
consistent results

All client stories →

ESG & Notation de Crédit

EthiFinance, première agence européenne de notation ESG et de crédit. Mission : Fractional CGO, CMO intérimaire, infrastructure digitale et montée en compétence des équipes.

La contribution de Florian a été décisive. Il a apporté son expertise marketing et digitale pour bâtir une fonction marketing solide et structurée, là où il n'en existait pas. Grâce à lui, toute notre équipe comprend aujourd'hui le rôle stratégique du marketing.

Carol Sirou

CEO · EthiFinance

Fonction marketing
construite de zéroUnité structurée et opérationnelle
là où il n'y en avait pas

Alignement stratégique
de toute l'équipeChaque membre comprend
le rôle du marketing dans le revenu

Présence digitale
établieD'une infrastructure inexistante
à un stack marketing moderne

Voir les études de cas CGO →

Cybersécurité & Infrastructure

NuuBB, solutions de cybersécurité et d'infrastructure. Mission : conception du système de prospection automatisé, configuration du stack outreach et campagnes de génération pipeline.

L'expertise de Florian en prospection B2B automatisée a simplifié nos processus et livré des résultats au-delà de nos attentes. Sa vision stratégique et son approche personnalisée sont un vrai atout pour toute PME qui veut accélérer.

Nicolas Blazyck

CEO · NuuBB

Prospection B2B
automatiséeCampagnes d'outreach actives
sans effort manuel

Système d'outreach
opérationnelStack de prospection complet
configuré et en production

Croissance pipeline
livréeRésultats au-delà des attentes
dès les premières campagnes

Toutes les histoires clients →

Technology Services

TheTribe, technology services. Mission : stratégie de campagnes email, framework de ciblage de précision et exécution de campagnes produits digitaux.

Nos résultats ont décollé grâce à une méthodologie bien conçue. En combinant ciblage précis et exécution rigoureuse, nos campagnes email pour les produits digitaux ont atteint des niveaux de performance inattendus.

Mylène Akbaraly

Managing Director · TheTribe

Taux d'ouverture email
optimiséHausse significative sur
les campagnes produits digitaux

Ciblage de précision
déployéSegmentation stratégique appliquée
sur toutes les campagnes

Méthodologie campagne
systématiséeFramework reproductible livrant
des résultats cohérents

Toutes les histoires clients →

What you get each month

2-hour strategic session

Deep dive on your current technical challenges: roadmap reviews, vendor evaluations, architecture decisions, AI strategy.

Pre-meeting technical checks

Technical inspections and quick checks before critical meetings. eg. "Is this timeline realistic?", "Should we really migrate now?".

Monthly analysis memo

Written assessment of key technical decisions, risks flagged, and recommended actions. Keep your board and leadership aligned.

View Sample Work

Technical CEO Advisory - Project Timeline

Project Timeline

Phase 1: Discovery Call Week 1

Phase 2: Onboarding Week 1

Phase 3: Ongoing Advisory Ongoing

Engagement: 1-2 sessions/month

Duration: Ongoing base

Full Methodology

A simple process.

Technical fluency without becoming technical. You build the judgment to evaluate decisions, not execute them.

Schedule Discovery Call

What to expect

✓ No prep needed. Come with your current challenges.

✓ Delivered within first week. Sets foundation for ongoing coaching.

✓ Flexible engagement. Adjust and expand scope as priorities shift.

1. Discovery call (30 min)

Share your current technical challenges. I'll assess if I can help and how.

2. Onboarding (Week 1)

Quick audit: tech stack, team structure, pending decisions. Set priorities for first month.

3. Ongoing advisory

Monthly sessions + direct communication + written memos. Adjust focus as your challenges evolve.

MarTech Advisory

What you get each month

2-hour strategic session

Pre-meeting technical checks

Monthly analysis memo

Project Timeline

Stop guessing. Start leading.

Lost in translation

Build vs. Buy paralysis

AI hype overload