"Florian has built a game-changing environment for the Revenue Office, which is used by all our sales and marketing teams. It allows me to centralise and effectively manage all sales initiatives and marketing campaigns from the various acquisition channels he has put in place."
Zenja Sabah Randjelovic
CRO | EthiFinance | 16 month of collaboration
EthiFinance
EthiFinance, Europe's leading ESG and credit rating agency, called on my experience to reposition its brand and service offering in Europe through an audit phase, a restructuring process and the implementation of a commercial acquisition.
I held the position of part-time CGO at EthiFinance for 16 months, where I deployed Salesforce CRM + Pardot CDP with personalization and automation, unifying Marketing, Product and Sales operations across France, Germany, and Spain. The system included internal collaboration tools and enabled real-time KPI tracking for C-suite reporting, vertical-specific playbooks (ESG, credit rating, Financial Services) and a full enablement program on Data, Compliance & Automation (2-day workshops, 1-1 acceleration program, knowledge hub).
I've sat in boardrooms and worked countless hours with technical profiles (data scientists and analysts, developers, growth marketers, graphic designers, etc.). I understand and speak to both sides.
Florian Nègre
Fractional Executive | Revenue Strategy & Marketing Operations