Fractional CGO for Credit & ESG
Rating Agencies

Revenue architecture for rating agencies navigating ESMA compliance,

ESG reporting mandates & credit analysis.

S&P Global Ratings (France/UK)

Global credit rating agency (ex Standard & Poor's) - European product launch & competitive intelligence.

Challenges addressed

✓ European market entry for Mid-Market Evaluation (MME) ratings product

✓ Competitive positioning vs. established CRAs in EMEA

✓ ESMA regulatory compliance for new rating methodology

✓ Market intelligence gathering for strategic product decisions

Results delivered

✓ Conducted competitive research for European markets reports

✓ Contributed to European product launch of Mid-Market Evaluation (MME) ratings

✓ Built ESMA compliance framework for rating methodology

✓ Established market outreach protocols for EMEA region

✓ Provided competitive intelligence informing product roadmap

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ESG & credit rating agency authorized by ESMA covering 2,400+ European companies.

Challenges addressed

✓ Cross-border marketing transformation across 3 European markets

✓ Disconnected marketing, product, and sales teams

✓ No unified CRM or marketing automation infrastructure

✓ Limited visibility in competitive ESG and credit rating segments

Results delivered

✓ 412% web traffic growth, 582 MQLs, 93% conversion rate

✓ Deployed Salesforce CRM + Pardot CDP with AI-powered personalization

✓ Built API-first GTM infrastructure ensuring GDPR compliance and audit trails

✓ Restructured 6-person marketing team with optimized budget allocation

✓ Created vertical-specific playbooks for ESG, credit rating & Financial Services

✓ Delivered Sales & Marketing enablement program (2-day workshops, 1-1 acceleration program, knowledge hub)