Hi, I'm Florian Nègre

I am a Fractional Executive, specializing in Revenue Strategy & Marketing Operations for Financial Services.

For the past 14 years, I've built revenue systems for B2B companies across Financial Services, SaaS, and FinTech, from HSBC (75-person compliance team) to early-stage scale-ups going from €2M to €30M ARR.

Expertise : Revenue Strategy & Marketing Operations for Financial Services.
References : HSBC, Standard & Poor's (S&P Global), EthiFinance.
Experiences : Chief Growth Officer, Chief Revenue Officer et Chief Marketing Officer.
Tech : Business applications developpement (Python, React, API integrations).
Certifications : AWS, Databricks, Anthropic, KNIME - HarvardX in progress.
Professional trilingualism: French, English, Spanish.
Markets : Europe & LATAM.

Based in Barcelona, I adapt to my clients and work in hybrid or remote mode, across Europe.

I build systems that function autonomously at the end of the mission. Let's get to know each other!

Read the opinions Contact me

Beyond technical expertise.

I believe B2B leaders don't need more execution, they need better direction. My role is to take complexity (AI, compliance, fragmented data, misaligned teams) and turn it into clarity: strategic frameworks that connect product, people, and process into measurable growth.

I design the roadmap. We handle the execution together.

Strategic architecture isn't just about systems and data, it's about people. I bring the ability to:

✔ Bridge business functions, translate between technical and commercial teams,

✔ Lead hybrid human+AI projects with ethical and social dimensions integrated

✔ Apply holistic understanding, critical thinking, and contextualization

Creating value

What creates real value is not just the implementation of systems and/or AI.

It's designing systems that serve your vision, not the other way around.

Florian Nègre

Fractional Executive | Revenue Strategy & Marketing Operations

With 14+ years of international leadership in B2B marketing, I design revenue systems for mid-sized companies, leveraging AI, data governance, and strategic architecture for measurable growth.

How I can help you

✔ Design AI-powered revenue systems with compliance built-in (GDPR, AI Act)

✔ Architect scalable go-to-market strategies (RevOps, ABM, data governance)

✔ Build strategic frameworks for visibility, demand generation, and pipeline velocity

✔ Train executives and teams on AI integration and cross-functional alignment

Core strengths

✔ Strategic architecture, supervision of hands-on execution

✔ Expertise in AI integration, revenue systems, and compliance frameworks

✔ Focus on measurable business impact and C-suite advisory

✔ Objective guidance, tailored to each client's growth stage and maturity

Background & Experience

• Former Marketing & Growth Director at EthiFinance (ESG & Credit rating agency), where I designed the revenue architecture that delivered 128% MQL-to-SQL conversion improvement in 12 months.

• My prior experience includes strategic roles at HSBC and S&P Global, working on data governance and compliance frameworks for regulated financial markets.

• Previously served as Chief Growth Officer at GoNet Technology Services (acquired by Orion Innovation in 2021) and Chief Revenue Officer at Shopper POS, where I built revenue operations

driving 306% YoY sales growth and validating scalable growth infrastructure for B2B SaaS.

Certifications

• Machine Learning & AI with Python (HarvardX, Harvard School of Engineering & Applied Sciences - in progress) • Machine Learning Essentials for Business & Technical Decision Makers, Amazon Web Services (AWS) • AI Fluency: Framework & Foundations | Introduction to Model Context Protocol (Anthropic, UCC Ireland) • Data Engineering Fundamentals | Generative AI Fundamentals (Databricks) • Machine Learning Essentials for Business & Technical Decision Makers (AWS) • AI Chatbots, RAG & Governance | GenAI & Data Workflows (KNIME) • Data Analytics (Amplitude)

Courses

• Generative AI Engineering (Databricks) • Prompt Engineering (Anthropic) • LLM Fundamentals, Architecture & Engineering (M. Labonne)

Education

• Strategy and Economic Intelligence - Institute of Advanced Studies in National Defence (IHEDN), Paris

• Specialized Master (M.S.), International Business - ESCP Business School, Paris

• Master of Laws (LL.M.), International Business Law - University of Montpellier

• Juris Doctor (J.D.), International Law - University of Ottawa

Based in Barcelona, serving clients across Europe (France, Spain, UK, Germany).