Fractional CGO for Banking
Revenue systems for retail, commercial & corporate banks navigating Basel III, PSD2 & digital transformation while managing financial crime risks.

HSBC (Mexico)
Retail and commercial banking - Compliance transformation program
Challenges addressed
✓ Money laundering prevention system improvements required by regulators
✓ Cross-functional compliance program across regional operations
✓ Internal controls strengthening under independent auditor supervision
✓ US DOJ (Department of Justice) compliance requirements
✓ KYC policies implementation and oversight
Results delivered
✓ Led 75-person cross-functional team - Financial Crime Risks
✓ Improved anti-money laundering systems across regional operations
✓ Strengthened internal controls under independent auditor supervision
✓ Implemented adequate compliance systems and oversight mechanisms
✓ Revamped compliance procedures prioritizing ethical conduct
✓ Established US DOJ compliance framework and KYC policies

GoNet Technology Services (Mexico)
IT services for banking sector - Clients: Bank of America, RappiBank, RappiPay.
Challenges addressed
✓ Scaling growth infrastructure during company expansion phase
✓ Lead generation and market expansion for banking services
✓ Cross-team campaign coordination in multi-client environment
✓ Board-level digital transformation advisory
✓ Analytics adoption and process optimization
Results delivered
✓ Company acquired by Orion Innovation (2021) - validating growth infrastructure built
✓ Launched cross-team growth campaigns increasing lead acquisition by 400% in 6 months
✓ Advised Board on digital transformation, process optimization, and analytics adoption
✓ Drove lead generation and market expansion for banking technology services
BancoBase (Mexico)
Corporate banking - Currency management & international payments specialization.
Challenges addressed
✓ GTM strategy for corporate banking spin-off (Chiib)
✓ Multi-currency account positioning (8 currencies)
✓ Cross-border transfer competitive differentiation
✓ Financial planning and FX risk management services
Results delivered
✓ Lead business development and GTM strategy for Chiib (money transfers)
✓ Established cross-border transfer specialist positioning
✓ Developed frameworks for managing foreign exchange risk (FX)
Metafinanciera (Mexico)
Financial services technology platform - Loans & microcredits (GoNet Technology Services subsidiary).
Challenges addressed
✓ Growth initiatives for lending technology subsidiary
✓ Market expansion in competitive Mexican lending landscape
✓ Positioning group vs. individual loan products
✓ Quality of life financing messaging for underserved segments
Results delivered
✓ Oversaw growth initiatives as CGO for GoNet Technology Services subsidiary
✓ Expanded market presence in the Mexican consumer finance market
✓ Positioned microcredit offerings for quality of life improvement
✓ Integrated lending subsidiary into broader GoNet growth infrastructure
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