C-suite growth leadership without full-time cost.

I design your revenue systems, align cross-functional teams (Marketing, Sales, Customer, Product), and drive measurable business outcomes on a fractional basis.

Calculate your ROI

This is for you

✓ You're a CEO/COO/CFO of Financial Services, FinTech or SaaS (€2M-€30M+ ARR)

✓ Your teams are disconnected (Marketing ≠ Sales ≠ Product)

✓ You need strategic growth leadership without full-time hire

✓ Your Board asks for growth metrics you struggle to report confidently

✓ You're navigating compliance (GDPR, MiCA, AI Act) while scaling

Evolving ecosystem, iterative process

CRM, automation, data governance designed for regulated industries.

Cross-functional alignment

Marketing, Sales, Product, Customer Success working as one revenue engine.

Board-ready performance

Metrics, roadmaps, and strategic recommendations translated for non-technical executives.

★★★ ★★

Data Hub Performance

"Florian built an environment that 'revolutionized' the Revenue Office, used by all our Sales and Marketing teams. It allows me to centralize and efficiently manage all commercial initiatives and marketing campaigns from the various acquisition channels he set up."

Zenja Sabah

CRO

EthiFinance

★★★ ★★

Sales Results

"We worked with Florian on the Go-to-Market action plan, and the lead generation system was up and running in just one month. Florian immediately understood my approach and the message I wanted to convey in my sales pitch."

Stéphanie Gamelin

Founder & CEO

Winsights

★★★ ★★

Growth Process

"The campaign exceeded our expectations. We even had to pause it because we could no longer handle the incoming demo requests."

Sébastien Doat

CEO

Iter Advisors

★★★ ★★

Performance Data Hub

« Florian a construit un environnement qui a "révolutionné" notre Revenue Office, utilisé par toutes nos équipes Sales et Marketing. Il me permet de centraliser et gérer efficacement toutes les initiatives commerciales et campagnes marketing. »

Zenja Sabah

CRO

EthiFinance

★★★ ★★

Résultats commerciaux

« Nous avons travaillé avec Florian sur le plan d'action Go-to-Market, et le système de génération de leads était opérationnel en seulement un mois. Florian a immédiatement compris mon approche et le message que je voulais faire passer dans mon pitch commercial. »

Stéphanie Gamelin

Founder & CEO

Winsights

★★★ ★★

Processus de croissance

« La campagne a dépassé nos attentes. Nous avons même dû la mettre en pause car nous ne pouvions plus gérer les demandes de démo entrantes. »

Sébastien Doat

CEO

Iter Advisors

What you get

Strategic planning sessions

Monthly C-suite alignment on growth priorities. Roadmap reviews, budget optimization, team structuring. Every session ends with a Board-ready performance report and a clear set of next actions.

Team & system oversight

Architecture and supervision of your CRM, marketing automation, data governance and AI stack. Your own system, configured for your industry and compliance requirements. I design the system, your team implements, we execute together.

Performance & commitment

Transparent reporting on what's working and what isn't. Prioritized recommendations tied to revenue impact, not activity metrics. Your team knows what to do next, and why it matters.

View Sample Work

What this looks like in practice

From strategy to measurable pipeline.

Three engagements, three different growth challenges. Each one designed around a specific objective, with a defined scope and a measurable outcome.

Outbound Marketing

Automated prospecting system for a cybersecurity firm.

NuuBB had a strong product and a defined ICP, but no structured outbound process. Response rates were low and demo bookings inconsistent. The engagement focused on designing an automated prospecting system, configuring the outreach stack, and running the first pipeline generation campaigns.

NuuBB · Cybersecurity & Infrastructure

"Florian's expertise in automated B2B prospecting campaigns not only streamlined our efforts but also delivered outstanding results. His strategic knowledge and personalized approach are invaluable assets for any SME looking to thrive in the market."

Nicolas Blazyck, CEO · NuuBB

24.9%Response rate

76Qualified demos in 2 months

3xIndustry average response rate

Deliverables

Automated outreach sequences (email + LinkedIn)
ICP targeting framework and contact sourcing
Outreach stack configuration (tools + workflows)
Response tracking and optimization framework

Inbound Marketing

Revenue Office build-out for Europe's leading ESG rating agency.

EthiFinance had disconnected marketing, product, and sales teams across three European markets, with no unified CRM or marketing automation infrastructure. The engagement covered brand repositioning, commercial acquisition system design, and a full Revenue Office build-out, from data governance to team capability development.

EthiFinance · ESG & Credit Ratings · France, Germany, Spain

"Florian built a centralized environment for the Revenue Office, used by all our Sales and Marketing teams. It allows me to centralize and efficiently manage all commercial initiatives and marketing campaigns from the various acquisition channels he set up."

Zenja Sabah Randjelovic, Group CRO · EthiFinance

412%Web traffic growth

582MQLs generated

93%Conversion rate

Deliverables

Salesforce CRM + Pardot CDP deployment with AI personalization
API-first GTM infrastructure with GDPR compliance and audit trails
Vertical-specific playbooks for ESG, credit rating, Financial Services
2-day onsite training: Data, GDPR, Automation and AI

Acquisition Campaigns

Precision email campaigns for a digital product platform.

TheTribe needed to improve email campaign performance for their digital product offering. The engagement focused on building a precision targeting framework, systematizing the campaign methodology, and deploying strategic segmentation across all active campaigns.

TheTribe · Technology Services

"Our results have soared thanks to a well-crafted methodology. By combining precision targeting with effective execution, our email campaigns for digital products achieved remarkable performance."

Mylène Akbaraly, Managing Director · TheTribe

↑Email open rate optimized

✓Precision targeting deployed

∞Repeatable campaign framework

Deliverables

Email campaign strategy and precision targeting framework
Strategic segmentation applied across all campaigns
Repeatable campaign methodology delivering consistent results
Digital product campaign execution and performance tracking

A structured approach.

Strategic growth architecture delivered systematically. From diagnosis to measurable transformation.

Full Methodology

What to expect

✓ 60-min ExCom presentation with actionable recommendations.

✓ Complete strategic documentation + execution plan.

✓ Flexible engagement. Adjust and scale up as priorities shift.

1. Strategic diagnosis (Month 1)

Executive stakeholders + team interviews. Revenue system audit. Friction point analysis. Strategic plan & roadmap design.

Deliverable: 60-min ExCom presentation with actionable recommendations.

2. Architecture & design (Months 2-3)

Revenue architecture blueprint implementation: workflows, customer journey & data ownership mapping. Data governance frameworks. GTM strategy & playbooks. Team structure optimization.

Deliverable: Complete strategic documentation + execution plan.

3. Execution oversight (Months 4-6)

Supervision of execution. Monthly strategic reviews. Continuous optimization. Executive & team trainings and enablement program (2-day workshops, 1-1 acceleration program, knowledge hub).

Deliverable: Monthly performance reports + strategic adjustments.

Transform your approach.

Book a 15-minute strategy call to explore what's possible.

Schedule a Call

Browse practical examples

Disconnected teams

Marketing qualifies leads. Sales ignores them. Product ships features nobody asked for. When teams operate independently, revenue leaks at every handoff.

I design the alignment layer that connects them.

Revenue plateau

You're investing in marketing but growth has stalled. The problem isn't budget or effort, it's a system problem. No unified data, no attribution, no clear picture of what actually drives revenue. I rebuild the infrastructure from the ground up.

Compliance paralysis

GDPR, MiCA, AI Act, ESMA. Regulated environments create real constraints. But compliance and growth aren't opposites. I've built revenue systems inside financial services institutions. I know how to design for both.

Before you go...

Strategic planning sessions

Team & system oversight

Performance & commitment

From strategy to measurable pipeline.

Automated prospecting system for a cybersecurity firm.

Revenue Office build-out for Europe's leading ESG rating agency.

Precision email campaigns for a digital product platform.

Disconnected teams

Revenue plateau

Compliance paralysis