Case Studies

SaaS & Tech | B2B Services | Financial Services

From fintech to e-commerce and B2B tech, I’ve had the opportunity to support companies like EthiFinance,

Liligo, ADP Group, and TheTribe in transforming their marketing to drive sustainable growth.

Explore the strategies, actions, and results behind each transformation.

ETHIFINANCE

EthiFinance, Europe's leading ESG and credit rating agency, called on my experience to reposition its brand and service offering in Europe through an audit phase, a restructuring process and acquisition implementation.

✓ Fractional CMO

✓ Executive Advisory

✓ Digital Transformation

NUUBB

NuuBB, a French-Spanish cybersecurity company, reached out to optimize its dual acquisition in France and Spain, train teams and implement digital acquisition campaigns.

✓ Acquisition Strategy

✓ B2B Lead Generation

LILIGO

Liligo.com, a French search engine specialized in travel and part of the eDreams ODIGEO group, called on my services to optimize its customer relations workflows by building the appropriate automated system.

✓ Customer Relations Workflows

✓ Marketing Automation

ETHIFINANCE

EthiFinance, Europe's leading ESG and credit rating agency, trusted my expertise to design and develop their digital ecosystem and conversion architecture to support their European expansion and client engagement.

✓ Website Development

✓ Digital Ecosystem

THE TRIBE

The Tribe, a French innovative tech & product studio, called on my services for in-depth work on target segmentation and implementation of automated outbound marketing sequences.

✓ Go-to-market System

✓ B2B Lead Generation

ETHIFINANCE

EthiFinance, Europe's leading ESG and credit rating agency, relied on my strategic guidance to implement a CRM infrastructure and lead management system, centralizing client intelligence, automating qualification workflows, and enabling data-driven decision-making across their commercial teams.

✓ CRM Implementation

✓ Lead Project

ANIMEO

Animeo, a leading French veterinary network trusted my expertise to design and deploy a comprehensive digital automated workflows to enhance acquisition, streamline operations, and improve customers communication.

✓ Marketing Strategy

✓ Go-to-market System

✓ B2B Lead Generation

ADP GROUP

ADP Group, the French workplace design specialist, asked me optimize their acquisition through outbound marketing campaigns, after a design phase of value proposition optimization and target segmentation.

✓ Acquisition Strategy

✓ B2B Lead Generation

EthiFinance

NuuBB

NuuBB, a French-Spanish cybersecurity company, called on my experience to optimize its dual acquisition in France and Spain, train teams and implement digital acquisition campaigns.

Liligo

ADP Group

ADP Group, the French workplace design specialist, asked me optimize their acquisition through inbound and outbound marketing campaigns, after a design phase of value proposition optimization and target segmentation.

Shopper POS

Shopper POS, a Mexican point-of-sale (POS) solution, called on my experience to structure its customer-facing teams, design its strategy and achieve go-to-market (GTM) success with a cross-functional acquisition.

The Tribe

The Tribe, a French innovative tech & product studio, called on my services for in-depth work on target segmentation and implementation of automated outbound marketing sequences.

GoNet

GoNet, a global technology services company with offices in USA, LATAM and Spain, hired me to rebrand, design and implement their digital acquisition for a successful investor pitch (Orion Innovation).

MSIT

MSIT, a French cybersecurity company, called on my experience to reposition its brand and service offering through a go-to-market (GTM) action plan and an acquisition strategy based on email and social networks.

Animeo

Animeo, a French startup, called on my services to design their go-to-market (GTM) action plan and implement their digital strategy to acquire and support their growth through targeted campaigns.

Rubik Ventures

Rubik Ventures, a US-Mexico venture firm, hired me to lead the strategy team and design and oversee the go-to-market execution of their startups, spin-offs and joint ventures in Mexico.

Winsights

Winsights, a Swiss data mining company, called on my services to design and implement their entire digital strategy acquisition and support their growth.

ChiB

Chib, a US-Mexican fintech, called on my services to design their overall go-to-market strategy and acquisition plan to support their growth in two cross-border markets simultaneously.

WePrecious

WePrecious, a French marketplace for buying and selling used jewelry between individuals,called on my services to help them accelerate their growth through automated acquisition campaigns.

Skreen Lab

Skreen Lab, a French tech studio, called on my services to design its digital positioning strategy, implement its digital acquisition and support its growth.

MySquad

MySquad, a French group of growth strategy experts, asked me to redesign the structure and optimize the content of their online course web platform.

Lazare

Lazare, a French advertising and communications agency, called on my services to implement its digital positioning strategy.

HoliHost

HoliHost, a French cybersecurity company, called on my services to optimize its digital positioning and digital acquisition.

Interaction & Strategie

Interaction and Strategy, a French B2B consulting firm, called on my services to design its digital positioning strategy, implement its digital acquisition and support its growth.

Iter Advisors

Iter Advisors, a French financial advisory firm, called on my services to help them position their services and set up their automated acquisition campaigns.

Digital Marketing ESG

Expert in the development and implementation of customized digital acquisition strategies for brands with an environmental, social and governance (ESG) focus.

Digital Marketing Banking & Finance

Expert in developing and implementing customized digital acquisition strategies for banks and financial institutions with a focus on customer centricity and financial inclusion.

Digital Marketing Credit Rating Agency

Expert in developing and implementing customized digital acquisition strategies for credit rating agencies, with a focus on increasing transparency and trust.

Digital Marketing FinTech Companies

Expert in developing and implementing customized digital acquisition strategies for fintech companies with a focus on innovation and scalability.

Digital Marketing Cyber Security

Expert in developing and implementing customized digital acquisition strategies for cybersecurity companies, with a focus on risk mitigation and customer trust.

Digital Marketing Start up & Scale up

Expert in developing and implementing customized digital acquisition strategies for start-ups and scale-ups with a focus on rapid growth and market penetration.

Digital Marketing Luxury Industry

Expert in developing and implementing customized digital acquisition strategies for luxury brands with a focus on exclusivity and brand experience.

Digital Marketing B2B Services & Consulting

Expert in developing and implementing customized digital acquisition strategies for B2B services and consulting companies with a focus on lead generation and customer retention.

Digital Marketing B2B Products

Expert in the development and implementation of customized digital acquisition strategies for B2B product companies with a focus on demand creation and customer value.

Digital Marketing E-Commerce

Expert in the development and implementation of customized digital acquisition strategies for e-commerce companies with a focus on customer acquisition and conversion optimization.