🔥 2025 Report - How 3,500 leaders really use AI at work
Discover key trends and exclusive insights for your business!
How 3,500 leaders really use AI at work
The Atlassian State of Developer Experience 2025 report is live! 🔥
This annual report dives deep into the challenges, trends, and solutions shaping the world of developer productivity, and this year’s insights are too good to miss.
📊 Over 3,500+ developers and leaders across the globe were surveyed to understand what’s really driving (or draining) AI experience today. This year’s report has a special focus on AI, exploring how teams are adopting it and finding success, and where friction still exists.
What’s in the report?
How AI is reshaping developer experience (and where there’s untapped potential),
The top blockers getting in the way of developer productivity,
How the best teams are designing their DevEx strategy around clarity, autonomy, and speed,
The tools and metrics high-performing teams are using in 2025.
Why you should check it out
Actionable insights: Whether you're writing code, managing teams, or building platforms, this report gives you practical takeaways to improve DevEx in your org today.
Backed by data: These aren't just opinions. They’re patterns from real dev teams working across industries, company sizes, and tech stacks.
Built for leaders and builders: If you care about shipping better software, reducing burnout, and enabling high-performing teams, you’ll find something in here for you.
Summary
As generative AI accelerates software development, it’s also reshaping the day-to-day experience of leaders and developers: introducing new tools, expectations, and complexity.
Atlassian’s State of Developer Experience report 2025 explores how teams are adapting, where friction still exists, and what it takes to create a developer experience that supports real productivity, satisfaction, and long-term success.
In collaboration with Wakefield Research to survey 3,500 developers and managers to learn about their biggest friction points, emerging trends, and feelings around organizational alignment.
One of the biggest emerging focus areas is AI tools and how that’s changing the way development teams work. While more development teams perceive they’re gaining more time from AI, they’re also reporting greater organizational inefficiencies than before.
Explore the report to learn more about how AI is reshaping the experience and how to make the most of these capabilities.
reported that their team
saves 10+ hours a week with GenAI
saved per week with GenA
(Generative AI)
members lose 10+ hours or more,
largely due to organizational inefficiencies
Your Fractional CMO
An on-demand marketing B2B full-stack expert, aligned with your business goals, working hand-in-hand with your marketing and sales department. Tailored tools, trainings, and AI-ready processes: designed for real adoption and sustainable growth.
On Demand & Fractional
Your full stack B2B marketing senior expert, available on demand, acting as your Fractional CMO.
Your Dedicated Expert
Digital positoning, CRO & web design, organic/paid acquisition & SEO, marketing content, marketing ops.
100% Results-Focused
Data & tracking, measurable objectives, bi-weekly sprints, transparent reporting.
Immediate Scalability
Adjust your pace (x1 to x3) based on your roadmap and seasonality.
7 days for diagnostic,
14 days for setup.
Time-to-value
Achieve your first quick wins in 30 days through automation and proven methodologies.
Funnel Acceleration
Optimize conversion rates (CRO) at every stage, from traffic to revenue.
Optimized Costs
A senior full-stack B2B CMO for a fraction of a full time hire cost.
Premium Expertise
The capacity of a senior expert, with no fixed overhead or recruitment delays.
Qualified Leads
Multichannel campaigns driven by data and ROI, powered by Artificial Intelligence.
Hub & Performance
Florian built a game-changing environment for the Revenue Office, used by all our Sales and Marketing teams. It allows me to centralize and efficiently manage all commercial initiatives and marketing campaigns from the various acquisition channels he set up.
Zenja Sabah
CRO EthiFinance
Methodology
Our results have soared thanks to a well-crafted methodology! By leveraging a strategic approach, combining precision targeting with effective execution, our email campaigns for digital products achieved remarkable performance.
Mylène Akbaraly
Sales Director TheTribe
Vision & Impact
A fellow entrepreneur recommended Florian, and I quickly valued his vision, energy, and execution skills. In just six weeks, we developed and launched our Go-to-Market plan. Florian’s expertise, from customer acquisition to team recruitment, has been a tremendous asset to Animéo.
Constance Tian
Founder Animéo
Results
Florian's expertise in automated B2B prospecting campaigns not only streamlined our efforts but also delivered outstanding results. It has been a game-changer for my business! Florian's strategic knowledge and personalized approach are invaluable assets for any SME looking to thrive in the market.
Nicolas Blazyck
CEO NuuBB
Process & Execution
I reached out to Florian for his expertise in sales processes and his ability to translate his sharp vision of workflows into actionable operational steps.
Guillaume Rostand
CMO Liligo
My 5-Step Methodology
3-week Launch Sprint: Diagnostic, data foundation, quick-win acquisition.
Monthly Run: CMO part-time (acquisition, content, data, ops).
360° Diagnostic (Week 1)
Acquisition, funnel, CRM, and data audit. Identify top friction points and ROI potential.
Roadmap (Week 2)
Target KPIs, hypotheses, prioritized backlog. Align the entire team with business objectives.
Implementation (Week 3)
Tracking, landing pages, pilot campaigns, automation. Achieve measurable quick wins.
Experimentation & Scale
A/B testing, bid adjustments, new channels, ABM. Increase volume while reducing CPA.
Continuous Steering
Weekly rituals, dashboards, impact review. Secure pipeline performance and predictability.
Your Fractional CMO
As a fractional CMO and operational consultant, I align your marketing and sales teams around easy-to-manage and efficient digital solutions. I bring you structured execution, strategic clarity, and results you can track.
With more than 14 years of experience in digital and data marketing, I'm an expert in digital technologies focusing on lead generation and sales conversion for sustainable success.
I help companies and brands increase their conversion rates and achieve data-driven growth. My clients value my experience and collaborative approach to building data marketing solutions with them.
Cartier, Standard & Poor's, HSBC, Liligo, EthiFinance, Shopper, NuuBB, ADP Group, The Tribe, GoNet, Foodraising, Winsights, Animeo, and more ...
"I was stuck in the commercialization and development of my business, unable to move from ideation to execution.We worked with Florian on the Go-to-Market action plan, and the lead generation system was up and running in just one month!In addition to providing highly targeted advice, Florian immediately understood my approach and the message I wanted to convey in my sales pitch."
Stéphanie Gamelin
Founder & CEO - Winsights
Express FAQ
Find answers to the most frequent questions about my unique Fractional CMO approach and discover how I help your business grow.
Why “Fractional”?
To pay only for what you need, when you need it, with access to hard-to-find senior profiles.
Do you work with our internal team?
Yes. Embedded: Slack, visios, trainings, collaborative and shared management tools, guaranteed know-how transfer.
How long does it take to go live?
Diagnostic ➜ 7 days
Setup ➜ 14 days
Quick wins ➜ 30 days
Ready to scale your acquisition and pipeline?
Contact me!