Lotta

EthiFinance

€29,700 in online sales

Stéphanie

Winsights

27 demos booked

François

Heriade

21 demos booked

Mylène

TheTribe

20 demos booked

Sébastien

Iter Advisors

15 demos booked

“We need more leads”

Companies spend too much on lead generation before figuring out why they aren't converting.

Nine times out of ten, it's not an acquisition problem, it's a targeting or conversion problem.

Putting more money into a leaky funnel just accelerates the losses.

Broad targeting, unqualified leads

Are ICP and Buyer Persona detailed enough to ensure that every qualified lead is a genuine opportunity ?

Campaigns launched blindly, zero results

Is the MQL → SQL process defined the same way by marketing and sales ?

No structured acquisition system

Does the CRM accurately reflect the pipeline ?

Is the process aligned between product and sales ?

Results from recent sprints

Companies like yours have stopped prospecting blindly. Here's what's changed.

€29700

Online sales - EthiFinance

39.4%

Open Rate - Heriade

16.7%

Answer Rate - Winsights

30%

Answer Rate - TheTribe

40%

Answer Rate - Iter Advisors

Products Sold - EthiFinance

Demos booked - Heriade

Demos booked - Winsights

Demos booked - TheTribe

Demos booked - Iter Advisors

The targeting sprint

Better targeting to reduce friction at the top of the funnel and a human-centered sales approach as soon as the decision-making stage is approached.

4 weeks to go from chaos to an operational system : 360° Audit + Targeting + Campaign + Reusable Assets.

Where the system really makes a difference, is in identifying the right moment to engage the sales team.

Week 1 Semaine 1

Mini Audit + ICP Segmentation Mini Audit + Segmentation ICP

Identify your ideal customer profiles, segment by industry, size, pain points. Map buying triggers and objections. Identifier vos profils clients idéaux, segmenter par industrie, taille et points de douleur. Cartographier les déclencheurs d'achat et les objections.

ICP Document Segment Map Objection Library Document ICP Carte de segments Bibliothèque d'objections

Week 2 Semaine 2

Action Plan + Key Messages Plan d'action + Messages Clés

Build outbound sequences, value propositions, and messaging frameworks tailored to each segment. Construire des séquences outbound, propositions de valeur et frameworks de messages adaptés à chaque segment.

Outbound Sequences Value Props Messaging Framework Séquences outbound Propositions de valeur Framework messaging

Week 3 Semaine 3

Acquisition Configuration Configuration Acquisition

Set up your CRM, email automation, and follow-up. Fix the website. Implement pipelines, processes, and dashboards. Configurer le CRM, l'automatisation email et les relances. Corriger le site. Mettre en place les pipelines, processus et dashboards.

CRM Setup Automation Dashboards Configuration CRM Automatisation Dashboards

Week 4 Semaine 4

Launch + First Results Analysis Lancement + Analyse des Premiers Résultats

Deploy campaigns, monitor performance, analyze open rates, replies, demos booked. Iterate based on data. Déployer les campagnes, suivre les performances, analyser les taux d'ouverture, réponses et démos. Itérer sur la base des données.

Live Campaigns Performance Report Iteration Plan Campagnes live Rapport de performance Plan d'itération

Operational maturity Maturité opérationnelle

Week 1Semaine 1

Mini AuditMini Audit

ICP SegmentationSegmentation ICP

ICP Document Segment Map Document ICP Carte segments

Week 2Semaine 2

Action PlanPlan d'action

Value PropositionProposition de valeur

Outbound Sequences Messaging Framework Séquences outbound Framework messaging

Week 3Semaine 3

AcquisitionAcquisition

ConfigurationConfiguration

CRM Setup Automation Config CRM Automatisation

Week 4Semaine 4

LaunchLancement

First Results AnalysisAnalyse des résultats

Live Campaigns Performance Report Campagnes live Rapport perf.

Week 1 : AuditS1 : Audit

Week 2 : MessagingS2 : Messaging

Week 3 : ConfigS3 : Config

Week 4 : LaunchS4 : Lancement

Growth Diagnostic

Standalone or the first step toward a targeted campaign.

€ 1.550

(excluding VAT)

360° Audit : Positioning, Funnel, Channels and Messaging
Audit results with tactical recommendations
Targeting and Positioning - ICP + Buyer Persona
Reusable assets (ICP, messaging)
Delivery within 15 days
No commitment
Debriefing call included
90-Day prioritized action plan
Documented channel recommendation
Competitive positioning analysis
Identification of quick wins with immediate impact
Estimation of addressable growth potential

Get Started

Targeted Campaign

Recommended following a diagnostic, or as a standalone option if your channel is already defined.

€ 800 (excluding VAT)

ICP Activation and Targeting Implementation
Channel of your choice: Outbound (e.g., lead generation) or Inbound (e.g., SEO)
Operational system
Segmentation of qualified leads
Campaign launch
Analysis + Iteration Recommendations
No commitment

Book an Exploratory Call

Your campaigns are running. Your pipeline isn't.

“We need more leads”

Broad targeting, unqualified leads

Campaigns launched blindly, zero results

No structured acquisition system

Results from recent sprints

The targeting sprint

Ready to revitalize your B2B acquisition in 30 days?