The 2025 Tool Stack for Digital Growth is live – explore the tools that power smarter business!

Campaign Co-Pilot

Maximize performance with strategic, hands-on multichannel support.

You don’t need more messages, you need better campaigns. I help you design, execute, and optimize LinkedIn and email campaigns, all aligned with your business goals. Campaigns become a performance engine, not just a broadcast.

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ServiceCampaign Co-Pilot

Campaigns that engage, convert, and continuously improve

I don’t just deliver pre-made sequences, I co-pilot with you for performance. From audience targeting and message personalization to real-time KPI tracking and iteration, every campaign is an opportunity to improve, convert, and learn.

Processus

• Persona development and precise targeting.

• Writing and setup of multichannel sequences.

• A/B testing and performance analysis.

• Continuous optimization (content, timing, targeting).

• Tight alignment with business goals.

Use cases

• You need qualified leads without draining internal resources.

• Your campaigns aren’t reaching the right contacts.

• You want to scale your campaigns without sacrificing quality.

  • Refined, customer-centric targeting

    Reach the right prospects with messages that resonate—right on time.

  • Campaigns that learn and adapt

    Each iteration brings you closer to your goals through actionable insights.

  • Tangible, measurable ROI

    Generate qualified leads and clearly measure campaign impact.

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    My expertise at your service

    As an operational consultant, I align your marketing and sales needs around easy-to-manage and efficient digital solutions. I bring you structured execution, strategic clarity, and results you can track.

    With more than 14 years of experience in digital and data marketing, I'm an expert in digital technologies focusing on lead generation and sales conversion for sustainable success.

    I help companies and brands increase their conversion rates and achieve data-driven growth. My clients value my experience and collaborative approach to building data marketing solutions with them.

    "A fellow entrepreneur recommended Florian, and I quickly valued his vision, energy, and execution skills. In just six weeks, we developed and launched our Go-to-Market plan. Florian’s expertise, from customer acquisition to team recruitment, has been a tremendous asset to Animéo."

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    Constance Tian

    Founder - Animéo

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    Going Deeper

    Challenges, Perspectives, and Best Practices

    Why co-piloting your multichannel campaigns is key to generating qualified B2B leads


    In today’s saturated B2B market, sending out more messages doesn’t cut it anymore. Relevance, timing, and personalization make the difference. Campaign co-piloting brings both strategic clarity and operational support to ensure your campaigns drive real business results.

    1. What is multichannel campaign co-pilot?

    Campaign co-piloting means you’re not alone. You’re supported across every step of your campaign:

    • Defining your ICPs (Ideal Customer Profiles)

    • Building aligned multichannel sequences (email + LinkedIn)

    • Personalizing messaging across the buyer journey

    • Iterating fast based on real-time feedback

    2. Why multichannel (email + LinkedIn) works better

    Each channel brings something unique:

    • Email is structured, scalable, and measurable.

    • LinkedIn is personal, relational, and real-time.

    Used together, they boost message recall, engagement, and conversion rates through repeated and consistent exposure.

    3. Benefits of campaign co-pilot

    • Better targeting: Say goodbye to generic outreach that gets ignored.

    • Continuous improvement: Each campaign teaches you what works.

    • Stronger alignment: Sales and marketing sync around higher-quality leads.

    4. What best practices ensure success?

    • Define clear ICPs with sales validation

    • Personalize messages per channel and stage

    • Run A/B tests and track KPIs (CTR, reply rate, meetings booked)

    • Iterate in real-time based on campaign performance

    5. Common mistakes to avoid

    • Using the same message on every channel

    • Automating without segmentation

    • Failing to track or adjust based on metrics

    Key takeaway for your B2B growth

    Campaign co-piloting gives you the right mix of structure and flexibility. It turns your campaigns into a smart system for generating qualified leads—measurable, scalable, and continuously improving.

    The tips you need to know to grow your business

    I've put together a collection of practical articles to help you with your digital marketing.

    Search Engine
    Optimization (SEO)

    Drive organic traffic. Improve search engine rankings with SEO-optimised copy. Get your content to the top of search results.

    Conversion Rate Optimization (CRO)

    Optimize your website for conversions. Persuasive calls to action that drive results. Your web pages are tailored to maximize conversions.

    A/B Testing
    Acquisition Campaigns

    Maximize your marketing impact through data-driven experimentation. Test and refine campaigns with precision to discover what resonates best with your audience.

    Data Analysis & Interactive Dashboards

    Analyze key metrics to uncover growth opportunities and optimize performance. Clear, concise reporting ensures you stay informed and ready to make data-driven decisions that fuel success.

    Content
    Marketing (CM)

    High-converting copy patterns backed by data. Persuasive copy writing that drives results and converts. Your brand voice, amplified.

    Social Media
    Marketing (SMM)

    Drive social media growth with captivating content. Connect with your audience, increase brand awareness, and drive conversions.