The 2025 Digital Acquisition Guide is available!
Data Marketing: A Results-Oriented Evolution
Data Marketing represents a revolution in traditional marketing practices. It is defined by its ability to foster one-to-one relationships with leads and customers, operate in real-time environments, and provide highly traceable results - thereby driving performance and results.
Your Key Tools
Data marketing leverages the full spectrum of digital tools to promote your business, your products and services.
Web Optimization
Deliver a smooth, fast, and efficient user experience to turn more visitors into loyal customers.
Conversion Strategies
Optimize every euro spent by identifying what truly converts visitors into customers.
Search Optimization (SEO)
Boost your organic visibility on Google to attract qualified traffic without relying solely on paid ads.
Search Advertising (SEA)
Drive immediate results by targeting your prospects at the right moment with high-performing sponsored ads.
Web Analytics (traffic)
Make data-driven decisions by tracking user behavior on your website.
Marketing Automation
Automate your campaigns to save time, personalize at scale, and convert more efficiently.
Content Marketing
Attract and engage prospects with valuable content that meets their needs. A rapidly expanding area!
Email Marketing
Reach your customers with personalized messages at the right time and boost your conversion rates.
Social and Viral Marketing
Expand your reach through shares and engagement on social media platforms.
Mobile Marketing
Deliver a seamless experience across all devices and reach customers wherever they are.
My expertise at your service
As an operational consultant, I align your marketing and sales teams around easy-to-manage and efficient digital solutions. I bring you structured execution, strategic clarity, and results you can track.
With more than 14 years of experience in digital and data marketing, I'm an expert in digital technologies focusing on lead generation and sales conversion for sustainable success.
I help companies and brands increase their conversion rates and achieve data-driven growth. My clients value my experience and collaborative approach to building data marketing solutions with them.
"I reached out to Florian for his expertise in sales processes and his ability to translate his sharp vision of workflows into actionable operational steps."
Guillaume Rostand
Chief Marketing Officer at Liligo