Marketing & Sales Automation Architecture
Automate your lead engine - not just manage it. Streamline your sales and marketing workflows by connecting CRMs, AI tools, and campaign platforms into one powerful ecosystem that captures, nurtures, and converts — on autopilot.
“Thanks to this structured approach, we not only gained operational efficiency but also full visibility across our entire pipeline. The result: a continuous flow of qualified opportunities ready to convert.”
Zenja Sabah Randjelovic
Group Chief Revenue Officer - EthiFinance
16 month of collaboration
“The automation system we implemented turned our tech stack into a fully integrated growth engine. It was a real game-changer in the way we manage lead generation.”
Marketing Automation & Lead Orchestration
Connect your tools. Automate your flows. Accelerate your growth.
Maximize Impact Across the Entire Funnel
You lose opportunities when your tools don’t talk to each other. Whether you're struggling with unqualified leads, manual processes, or data silos — you need an automation engine that works end-to-end.
I orchestrate your lead journey, from first touch to deal closed.
I build high-impact workflows that connect acquisition platforms, CRM, enrichment tools, and lead scoring systems. Everything is automated. Everything is trackable.
Turn your scattered tools into a growth machine.
From onboarding to scoring, enrichment to handoff — I help you streamline your ecosystem and multiply your impact.
Use cases:
• Smart audience segmentation.
• Automated personalization of emails, content, and ads.
• Intelligent 24/7 chatbots to enhance customer experience.
• Predictive analytics to anticipate needs or churn risks.
• Real-time campaign optimization (LinkedIn, Google Ads, social media, etc.)
Uncover the gaps in your lead lifecycle — from acquisition to conversion.
Workflow Optimization
Automate repetitive tasks, improve lead velocity, and scale smarter.
Smart Tech Integration
CRMs, enrichment, AI scoring — all working together, all aligned with your sales goals.
Data-Driven Decisions
Make better decisions with clean, enriched, and actionable lead data.
My expertise at your service
As an operational consultant, I align your marketing and sales teams around easy-to-manage and efficient digital solutions. I bring you structured execution, strategic clarity, and results you can track.
With more than 14 years of experience in digital and data marketing, I'm an expert in digital technologies focusing on lead generation and sales conversion for sustainable success.
I help companies and brands increase their conversion rates and achieve data-driven growth. My clients value my experience and collaborative approach to building data marketing solutions with them.
"A fellow entrepreneur recommended Florian, and I quickly valued his vision, energy, and execution skills. In just six weeks, we developed and launched our Go-to-Market plan. Florian’s expertise, from customer acquisition to team recruitment, has been a tremendous asset to Animéo."
Constance Tian
Founder - Animéo
