The 2025 Tool Stack for Digital Growth is live – explore the tools that power smarter business!

Your Marketing, Led by an Expert

Fractional CMO & Growth Leadership

Imagine a strategic marketing leader integrated into your team without the overhead of a full-time hire, and benefit from senior-level insight, tailored action plans, and agile execution, all aligned with your goals.

  • Restructuring & Strategic Management

  • Accelerated multi-market launch

  • Digital Overhaul & Transformation

Ready to unlock sustained growth? Contact me for your Strategic Assessment!

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Trusted Partner

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Carol Sirou

CEO - EthiFinance

"Your contribution is invaluable: you’ve successfully leveraged your marketing and digital marketing expertise to help build a solid marketing function.

Your patience and perseverance have truly paid off! You’ve clearly played a key role in bringing the company out of the Stone Age and into the 21st century!

Thank you for shaking things up and helping the entire team grasp the strategic value of marketing."

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Zenja Sabah Randjelovic

Group Chief Revenue Officer - EthiFinance

"Florian has built a game-changing environment for the Revenue Office, which is used by all our sales and marketing teams.

It allows me to centralise and effectively manage all sales initiatives and marketing campaigns from the various acquisition channels he has put in place."

Integrated Expert-Led Marketing

Combine strategic insight with

hands-on execution to scale your B2B business, leveraging top-tier consultant and operational specialist.

Data-Driven Growth

Deploy end-to-end marketing automation, AI-powered campaign optimization, and continuous performance monitoring for faster, more predictable results.

Acquisition Channel Innovation

Execute and iterate on proven acquisition channels (email marketing, Whatsapp, social, video, and paid traffic) for future growth.

Performance Accountability

Transparent reporting, actionable recommendations, and clear prioritization empower your team to align with business goals and deliver measurable ROI.

600+ qualified leads 

for EthiFinance

with a digital strategy based on technology

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"My statistics have rocketed! For my digital products, my email campaigns have achieved an average open rate of 54.5% and a click-through rate of 30.7%."

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Lotta Marchal

Sales Director Europe - EthiFinance

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ServiceFractional CMO

Votre strategic partner embedded in your operations

You need both a clear marketing vision and operational rigor. By bringing in an outsourced CMO, you gain fresh, senior-level perspective focused on results—capable of aligning your roadmap, setting priorities, and activating the right tools to accelerate your business. Strategy, structure, and speed, built around your needs.

Processus

• Business needs audit & alignment.

• Definition of marketing strategy & roadmap.

• Implementation of tools (CRM, automation, tracking).

• Team guidance and coordination with sales.

• KPI tracking and continuous optimization.

Use cases

•Accelerate your go-to-market with agile marketing leadership.

• Bridge the gap between strategic vision and field execution.

• Deploy marketing leadership without internal hiring.

  • Sustainable growth powered by data and AI

    Combine strategic insight with hands-on execution to accelerate your B2B business growth, backed by a senior consultant and operational expert (Full-Stack B2B Marketing).

  • A results-driven strategic vision

    Build a marketing plan aligned with business goals, and translate it into clear, actionable steps.

  • Leadership without friction

    Skip the recruitment delays and cost while gaining senior marketing expertise instantly.

  • Growth-focused execution

    Focus on the right levers and adjust campaigns based on real-time insights and business signals.

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    My expertise at your service

    As an operational consultant, I align your marketing and sales needs around easy-to-manage and efficient digital solutions. I bring you structured execution, strategic clarity, and results you can track.

    With more than 14 years of experience in digital and data marketing, I'm an expert in digital technologies focusing on lead generation and sales conversion for sustainable success.

    I help companies and brands increase their conversion rates and achieve data-driven growth. My clients value my experience and collaborative approach to building data marketing solutions with them.

    "A fellow entrepreneur recommended Florian, and I quickly valued his vision, energy, and execution skills. In just six weeks, we developed and launched our Go-to-Market plan. Florian’s expertise, from customer acquisition to team recruitment, has been a tremendous asset to Animéo."

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    Constance Tian

    Founder - Animéo

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    Going Deeper

    Challenges, Perspectives, and Best Practices

    Why consider outsourced marketing leadership?


    In a fast-moving environment where structure and speed are both critical, outsourced marketing leadership offers a powerful model to align strategy with action. It delivers senior-level guidance, operational agility, and faster time to impact—without the recruitment burden.

    1. What is an outsourced CMO?


    An outsourced CMO is a senior marketing executive who works with your team part-time, bringing strategic focus and actionable insight to your organization.

    2. Key benefits you can expect


    • Upskilled internal teams
    • Better alignment between high-level vision and field execution
    • Agile campaigns that scale with your needs

    3. When to consider it


    • You’re preparing for a fundraising round
    • You’re launching a new product/service
    • You need to strengthen your marketing funnel

    4. Best practices for successful collaboration


    • Choose a CMO with experience in your sector or B2B
    • Define goals early and clearly
    • Set up weekly sync points for momentum

    Key takeaway


    Outsourced marketing leadership is your strategic lever for scalable growth—giving you senior guidance with startup speed.

    The tips you need to know to grow your business

    I've put together a collection of practical articles to help you with your digital marketing.

    Search Engine
    Optimization (SEO)

    Drive organic traffic. Improve search engine rankings with SEO-optimised copy. Get your content to the top of search results.

    Conversion Rate Optimization (CRO)

    Optimize your website for conversions. Persuasive calls to action that drive results. Your web pages are tailored to maximize conversions.

    A/B Testing
    Acquisition Campaigns

    Maximize your marketing impact through data-driven experimentation. Test and refine campaigns with precision to discover what resonates best with your audience.

    Data Analysis & Interactive Dashboards

    Analyze key metrics to uncover growth opportunities and optimize performance. Clear, concise reporting ensures you stay informed and ready to make data-driven decisions that fuel success.

    Content
    Marketing (CM)

    High-converting copy patterns backed by data. Persuasive copy writing that drives results and converts. Your brand voice, amplified.

    Social Media
    Marketing (SMM)

    Drive social media growth with captivating content. Connect with your audience, increase brand awareness, and drive conversions.