A digital strategy
based on technology

In 8 months, we generated :

✓ 626 qualified interactions (forms + downloads).

✓ 582 Marketing Qualified Leads, representing a 93% conversion rate.

✓ 30+ subscribers/month (active newsletter base).

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The challenge

EthiFinance needed:

> Restructure digital acquisition

> Redesign website & platforms

> Train teams for autonomy

Your contribution is invaluable: you’ve successfully leveraged your marketing and digital marketing expertise to help build a solid marketing function. Your patience and perseverance have truly paid off! You’ve clearly played a key role in bringing the company out of the Stone Age and into the 21st century! Thank you for shaking things up and helping the entire team grasp the strategic value of marketing.

Carol Sirou

CEO - EthiFinance

The solution

A system at the heart of the acquisition strategy

An active conversion engine and digital hub designed to generate and qualify leads at every stage.

Optimize

• Web

• SEO

Build

• CRM

• Workflows

Train

• Team training

• Documentation

Web Development & SEO

Wordpress CMS

Landing Page ethifinance.com by negreflorian.com.png

Landing pages & email capture

Pluggins

Lead Gen & Acquisition

Multichannel campaigns

CRM & Account Engagement

Salesforce & Pardot

Behind the Results: The Experience

Zenja Sabah Randjelovic

Group Chief Revenue Officer - EthiFinance

Florian has built a game-changing environment for the Revenue Office, which is used by all our sales and marketing teams.

It allows me to centralise and effectively manage all sales initiatives and marketing campaigns from the various acquisition channels he has put in place.

Lotta Marchal

Sales Director Europe - EthiFinance

My statistics have rocketed!

For my digital products, my email campaigns have achieved an average open rate of 54.5% and a click-through rate of 30.7%.

Schedule a 15-minute
strategy call with Florian

This call will provide an overview of my services and

how I can specifically help your company grow.

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Key actions

From vision to execution: how tailored support unlocks business growth and digital performance.

Digital Acceleration & Scalable Lead Generation

From web overhaul to campaign activation: a strategic approach to build a high-performing and scalable acquisition engine.

As leading the digital marketing project, I supported EthiFinance in structuring and optimizing their acquisition strategy through a comprehensive roadmap:

Redesigning the entire website and commercial platforms to improve UX and conversion paths
Structuring both inbound and outbound marketing strategies for visibility and engagement
Launching multichannel acquisition campaigns across digital touchpoints
Training marketing, sales, and analytics teams to foster operational autonomy
Streamlining the digital ecosystem to maximize lead generation and audience engagement

A performance-driven framework to elevate digital presence and scale qualified lead acquisition.

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CRM Structuring & Customer Journey Alignment

From needs assessment to journey mapping: strategic support to secure the right CRM and optimize relationship management.

As part of this CRM project, I supported the team through a fully structured CRM strategy process:

Capturing and formalizing business needs and key functional priorities
Drafting a clear and actionable marketing automation stack
Conducting a benchmark of the most relevant CRM solutions on the market
Mapping customer journeys across core user segments
Defining the target relationship management plan to align marketing, sales, and customer experience

A strategic approach to secure the right CRM choice and build a foundation for high-impact activation.

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