600+ qualified leads with a digital strategy based on technology

EthiFinance is the European leader in ESG and credit rating, providing sustainable impact analysis and solutions to promote a responsible economy, operating in Europe, mainly in France, Spain and Germany.

In 8 months, we generated :

✅ 626 qualified interactions (forms + downloads).

✅ 582 Marketing Qualified Leads, representing a 93% conversion rate.

✅ 30+ subscribers/month (active newsletter base).

Contact me Book your slot

+400

qualified leads

+412%

visits to the website

+162%

social engagement

43%

average email open

months of collaboration

Behind the Results: The Experience

Carol Sirou

CEO - EthiFinance

"Your contribution is invaluable: you’ve successfully leveraged your marketing and digital marketing expertise to help build a solid marketing function. Your patience and perseverance have truly paid off! You’ve clearly played a key role in bringing the company out of the Stone Age and into the 21st century! Thank you for shaking things up and helping the entire team grasp the strategic value of marketing."

Website for lead generation

Personalized multichannel acquisition campaigns

Targeted digital content

Interactive dashboards

CRM implementation - Salesforce

B2B social media

Account Engagement implementation - ex Pardot

Smart & connected engagements

Trusted Partner

Zenja Sabah Randjelovic

Group Chief Revenue Officer - EthiFinance

« Florian has built a game-changing environment for the Revenue Office, which is used by all our sales and marketing teams.

It allows me to centralise and effectively manage all sales initiatives and marketing campaigns from the various acquisition channels he has put in place. »

Lotta Marchal

Sales Director Europe - EthiFinance

« My statistics have rocketed!

For my digital products, my email campaigns have achieved an average open rate of 54.5% and a click-through rate of 30.7%. »

The Challenge

EthiFinance wanted to structure its digital marketing acquisition by developing an inbound and outbound digital marketing strategy, completely redesigning its website, implementing multichannel acquisition campaigns, and training marketing, sales, and analytics teams.

EthiFinance entrusted me with the task of redesigning their websites and commercial platforms, engaging their digital audience, and streamlining digital acquisition to increase lead generation.

Phase 1 - Optimizing Website, Conversion rates, & Marketing automation

By analyzing EthiFinance's digital ecosystem, I optimized their website to boost engagement and implemented marketing automation to streamline lead generation and nurturing.

Phase 2 - Implementing CRM & Building the Revenue Office environment

Once traction has been activated, I led the integration of the CRM and designed workflows and interactive dashboards, enabling data-driven decisions and seamless revenue operations.

Phase 3 - From guidance to independence : Making growth sustainable

After structuring the digital and operational ecosystem, I trained EthiFinance’s teams to achieve full autonomy. Through targeted training, hands-on workshops, and clear documentation, they are now able to manage acquisition, analytics, and optimization independently, without external reliance.

The Solution
A website at the heart of the acquisition strategy

An active conversion engine and digital hub designed to generate and qualify leads at every stage.

EthiFinance - Electronic-device-on-desk-mock-up-1440x960.jpeg (1).webp

Structured architecture & seamless user journey

Targeted content that speaks to every audience

Landing Page ethifinance.com by negreflorian.com.png

High-converting landing pages with email capture

Mobile-optimized & fully responsive website

Impact & Results

From vision to execution: how tailored support unlocks business growth and digital performance.

Digital Acceleration & Scalable Lead Generation

From web overhaul to campaign activation: a strategic approach to build a high-performing and scalable acquisition engine.

As leading the digital marketing project, I supported EthiFinance in structuring and optimizing their acquisition strategy through a comprehensive roadmap:

Redesigning the entire website and commercial platforms to improve UX and conversion paths
Structuring both inbound and outbound marketing strategies for visibility and engagement
Launching multichannel acquisition campaigns across digital touchpoints
Training marketing, sales, and analytics teams to foster operational autonomy
Streamlining the digital ecosystem to maximize lead generation and audience engagement

A performance-driven framework to elevate digital presence and scale qualified lead acquisition.

Talk to Florian

CRM Structuring & Customer Journey Alignment

From needs assessment to journey mapping: strategic support to secure the right CRM and optimize relationship management.

As part of this CRM project, I supported the team through a fully structured CRM strategy process:

Capturing and formalizing business needs and key functional priorities
Drafting a clear and actionable marketing automation stack
Conducting a benchmark of the most relevant CRM solutions on the market
Mapping customer journeys across core user segments
Defining the target relationship management plan to align marketing, sales, and customer experience

A strategic approach to secure the right CRM choice and build a foundation for high-impact activation.

Talk to Florian

Key actions implemented to structure lead acquisition

Lead Generation Strategy1. Technical Audit
2. Visual Identity & Design
3. Assessment and Action Plan

Conversion Funnel Optimization1. Web Development
2. Acquisition Landing Pages
3. MQLs Processing Workflow

Data Analysis & Interactive Dashboards1. Data Collection
2. Data Structuring
3. Interactive Data Visualization

CRM Implementation

1. Business needs and functional priorities

2. Operational specifications

3. Customer journey mapping

Inbound Marketing1. B2B Social Media Marketing
2. Marketing Content Creation
3. Structuring Digital Events

Outbound Marketing1. Process Automation
2. UI/UX Redesign of Digital Products
3. Multichannel A/B Acquisition Campaigns

Team Training1. Training Seminars
2. Individual and Group Workshops
3. 20+ people trained on the automated ecosystem