The 2025 Digital Acquisition Guide is available!
600+ qualified leads with a digital strategy based on technology
EthiFinance is the European leader in ESG and credit rating, providing sustainable impact analysis and solutions to promote a responsible economy, operating in Europe, mainly in France, Spain and Germany.
In 8 months, we generated :
✅ 626 qualified interactions (forms + downloads).
✅ 582 Marketing Qualified Leads, representing a 93% conversion rate.
✅ 30+ subscribers/month (active newsletter base).
Salesforce CRM Implementation
Account Engagement Implementation (ex Pardot)
Impact & Results
From vision to execution: how tailored support unlocks business growth and digital performance.
Digital Acceleration & Scalable Lead Generation
From web overhaul to campaign activation: a strategic approach to build a high-performing and scalable acquisition engine.
As leading the digital marketing project, I supported EthiFinance in structuring and optimizing their acquisition strategy through a comprehensive roadmap:
Redesigning the entire website and commercial platforms to improve UX and conversion paths
Structuring both inbound and outbound marketing strategies for visibility and engagement
Launching multichannel acquisition campaigns across digital touchpoints
Training marketing, sales, and analytics teams to foster operational autonomy
Streamlining the digital ecosystem to maximize lead generation and audience engagement
A performance-driven framework to elevate digital presence and scale qualified lead acquisition.
CRM Structuring & Customer Journey Alignment
From needs assessment to journey mapping: strategic support to secure the right CRM and optimize relationship management.
As part of this CRM project, I supported the team through a fully structured CRM strategy process:
Capturing and formalizing business needs and key functional priorities
Drafting a clear and actionable marketing automation stack
Conducting a benchmark of the most relevant CRM solutions on the market
Mapping customer journeys across core user segments
Defining the target relationship management plan to align marketing, sales, and customer experience
A strategic approach to secure the right CRM choice and build a foundation for high-impact activation.
CRM Implementation
1. Business needs and functional priorities
2. Operational specifications
3. Customer journey mapping