600+ qualified leads with a digital strategy based on technology
EthiFinance is the European leader in ESG and credit rating, providing sustainable impact analysis and solutions to promote a responsible economy, operating in Europe, mainly in France, Spain and Germany.
In 8 months, we generated :
✅ 626 qualified interactions (forms + downloads).
✅ 582 Marketing Qualified Leads, representing a 93% conversion rate.
✅ 30+ subscribers/month (active newsletter base).
Behind the Results: The Experience
Carol Sirou
CEO - EthiFinance
Your contribution is invaluable: you’ve successfully leveraged your marketing and digital marketing expertise to help build a solid marketing function. Your patience and perseverance have truly paid off! You’ve clearly played a key role in bringing the company out of the Stone Age and into the 21st century! Thank you for shaking things up and helping the entire team grasp the strategic value of marketing.
Website for lead generation
Personalized multichannel acquisition campaigns
Targeted digital content
Interactive dashboards
CRM implementation - Salesforce
B2B social media
Account Engagement implementation - ex Pardot
Smart & connected engagements
Behind the Results: The Experience
Group Chief Revenue Officer - EthiFinance
Florian has built a game-changing environment for the Revenue Office, which is used by all our sales and marketing teams.
It allows me to centralise and effectively manage all sales initiatives and marketing campaigns from the various acquisition channels he has put in place.
Sales Director Europe - EthiFinance
My statistics have rocketed!
For my digital products, my email campaigns have achieved an average open rate of 54.5% and a click-through rate of 30.7%.
Phase 1 - Optimizing Website, Conversion rates, & Marketing automation
By analyzing EthiFinance's digital ecosystem, I optimized their website to boost engagement and implemented marketing automation to streamline lead generation and nurturing.Phase 2 - Implementing CRM & Building the Revenue Office environment
Once traction has been activated, I led the integration of the CRM and designed workflows and interactive dashboards, enabling data-driven decisions and seamless revenue operations.Phase 3 - From guidance to independence : Making growth sustainable
After structuring the digital and operational ecosystem, I trained EthiFinance’s teams to achieve full autonomy. Through targeted training, hands-on workshops, and clear documentation, they are now able to manage acquisition, analytics, and optimization independently, without external reliance.
The Solution
A website at the heart of the acquisition strategy
An active conversion engine and digital hub designed to generate and qualify leads at every stage.
Structured architecture & seamless user journey
Targeted content that speaks to every audience
High-converting landing pages with email capture
Mobile-optimized & fully responsive website
Key actions implemented to structure lead acquisition
Lead Generation Strategy
1. Technical AuditConversion Funnel Optimization
1. Web DevelopmentData Analysis & Interactive Dashboards
1. Data CollectionCRM Implementation
1. Business needs and functional priorities
2. Operational specifications
3. Customer journey mapping
Inbound Marketing
1. B2B Social Media MarketingOutbound Marketing
1. Process AutomationTeam Training
1. Training Seminars