600+ qualified leads with a digital strategy based on technology


EthiFinance is the European leader in ESG and credit rating, providing sustainable impact analysis and solutions to promote a responsible economy, operating in Europe, mainly in France, Spain and Germany.

In 8 months, we generated :

626 qualified interactions (forms + downloads).

582 Marketing Qualified Leads, representing a 93% conversion rate.

30+ subscribers/month (active newsletter base).

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+400
qualified leads
+412%
visits to the website
+162%
social engagement
43%
average email open
16
months of collaboration
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Website for Lead Generation
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Marketing Automation
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Salesforce CRM Implementation 

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Account Engagement Implementation  (ex Pardot)

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B2B Social Media
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Interactive Dashboards

Trusted Partner

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Zenja Sabah Randjelovic Group Chief Revenue Officer at EthiFinance
« Florian has built a game-changing environment for the Revenue Office, which is used by all our sales and marketing teams.

It allows me to centralise and effectively manage all sales initiatives and marketing campaigns from the various acquisition channels he has put in place. »
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Lotta Marchal Sales Director Europe at EthiFinance
« My statistics have rocketed!

For my digital products, my email campaigns have achieved an average open rate of 54.5% and a click-through rate of 30.7%. »

The Challenge


EthiFinance wanted to structure its digital marketing acquisition by developing an inbound and outbound digital marketing strategy, completely redesigning its website, implementing multichannel acquisition campaigns, and training marketing, sales, and analytics teams.

EthiFinance entrusted me with the task of redesigning their websites and commercial platforms, engaging their digital audience, and streamlining digital acquisition to increase lead generation.
  • Phase 1 - Optimizing Website, Conversion Rates, & Marketing AutomationBy analyzing EthiFinance's digital ecosystem, I optimized their website to boost engagement and implemented marketing automation to streamline lead generation and nurturing.
  • Phase 2 - Implementing CRM & Building the Revenue Office Environment Once traction has been activated, I led the integration of the CRM and designed workflows and interactive dashboards, enabling data-driven decisions and seamless revenue operations.
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    Impact & Results

    From vision to execution: how tailored support unlocks business growth and digital performance.

    Digital Acceleration & Scalable Lead Generation

    From web overhaul to campaign activation: a strategic approach to build a high-performing and scalable acquisition engine.

    As leading the digital marketing project, I supported EthiFinance in structuring and optimizing their acquisition strategy through a comprehensive roadmap:

    • Redesigning the entire website and commercial platforms to improve UX and conversion paths

    • Structuring both inbound and outbound marketing strategies for visibility and engagement

    • Launching multichannel acquisition campaigns across digital touchpoints

    • Training marketing, sales, and analytics teams to foster operational autonomy

    • Streamlining the digital ecosystem to maximize lead generation and audience engagement

    A performance-driven framework to elevate digital presence and scale qualified lead acquisition.

    CRM Structuring & Customer Journey Alignment

    From needs assessment to journey mapping: strategic support to secure the right CRM and optimize relationship management.

    As part of this CRM project, I supported the team through a fully structured CRM strategy process:

    • Capturing and formalizing business needs and key functional priorities

    • Drafting a clear and actionable marketing automation stack

    • Conducting a benchmark of the most relevant CRM solutions on the market

    • Mapping customer journeys across core user segments

    • Defining the target relationship management plan to align marketing, sales, and customer experience

    A strategic approach to secure the right CRM choice and build a foundation for high-impact activation.

    The Solutions

    .
  • Lead Generation Strategy1. Technical Audit
    2. Visual Identity & Design
    3. Assessment and Action Plan
  • Conversion Funnel Optimization1. Web Development
    2. Acquisition Landing Pages
    3. MQLs Processing Workflow
  • Data Analysis & Interactive Dashboards1. Data Collection
    2. Data Structuring
    3. Interactive Data Visualization
  • CRM Implementation

    1. Business needs and functional priorities

    2. Operational specifications

    3. Customer journey mapping

  • Inbound Marketing1. B2B Social Media Marketing
    2. Marketing Content Creation
    3. Structuring Digital Events
  • Outbound Marketing1. Process Automation
    2. UI/UX Redesign of Digital Products
    3. Multichannel A/B Acquisition Campaigns
  • Team Training1. Training Seminars
    2. Individual and Group Workshops
    3. 20+ people trained on the automated ecosystem
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    Implement
    tailor-made solutions
    for comparable results


    With over 14 years of experience in digital marketing and
    more than 50 companies supported across various industries,
    I bring the expertise needed to help you succeed in your digital acquisition.

    All my case studies

    EthiFinance

    EthiFinance, Europe's leading ESG and credit rating agency, called on my experience to reposition its brand and service offering in Europe through an audit phase, a restructuring process and acquisition implementation.

    Liligo

    Liligo.com, a French search engine specialized in travel and part of the eDreams ODIGEO group, called on my services to optimize its customer relations workflows by building the appropriate automated system.

    ADP Group

    ADP Group, the French workplace design specialist, asked me optimize their acquisition through inbound and outbound marketing campaigns, after a design phase of value proposition optimization and target segmentation.

    Shopper POS

    Shopper POS, a Mexican point-of-sale (POS) solution, called on my experience to structure its customer-facing teams, design its strategy and achieve go-to-market (GTM) success with a cross-functional acquisition.

    NuuBB

    NuuBB, a French-Spanish cybersecurity company, called on my experience to optimize its dual acquisition in France and Spain, train teams and implement digital acquisition campaigns.

    The Tribe

    The Tribe, a French innovative tech & product studio, called on my services for in-depth work on target segmentation and implementation of automated outbound marketing sequences.

    GoNet

    GoNet, a global technology services company with offices in USA, LATAM and Spain, hired me to rebrand, design and implement their digital acquisition for a successful investor pitch (Orion Innovation).

    MSIT

    MSIT, a French cybersecurity company, called on my experience to reposition its brand and service offering through a go-to-market (GTM) action plan and an acquisition strategy based on email and social networks.

    Animeo

    Animeo, a French startup, called on my services to design their go-to-market (GTM) action plan and implement their digital strategy to acquire and support their growth through targeted campaigns.

    Rubik Ventures

    Rubik Ventures, a US-Mexico venture firm, hired me to lead the strategy team and design and oversee the go-to-market execution of their startups, spin-offs and joint ventures  in Mexico.

    Winsights

    Winsights, a Swiss data mining company, called on my services to design and implement their entire digital strategy acquisition and support their growth.

    ChiB

    Chib, a US-Mexican fintech, called on my services to design their overall go-to-market strategy and acquisition plan to support their growth in two cross-border markets simultaneously.

    WePrecious

    WePrecious, a French marketplace for buying and selling used jewelry between individuals,called on my services to help them accelerate their growth through automated acquisition campaigns.

    Skreen Lab

    Skreen Lab, a French tech studio, called on my services to design its digital positioning strategy, implement its digital acquisition and support its growth.

    Lazare

    Lazare, a French advertising and communications agency, called on my services to implement its digital positioning strategy.

    MySquad

    MySquad, a French group of growth strategy experts, asked me to redesign the structure and optimize the content of their online course web platform.

    HoliHost

    HoliHost, a French cybersecurity company, called on my services to optimize its digital positioning and digital acquisition.

    Interaction & Strategie

    Interaction and Strategy, a French B2B consulting firm, called on my services to design its digital positioning strategy, implement its digital acquisition and support its growth.

    Iter Advisors

    Iter Advisors, a French financial advisory firm, called on my services to help them position their services and set up their automated acquisition campaigns.

    My clients by industry

    Digital Marketing ESG

    I am an expert in the development and implementation of customized digital acquisition strategies for brands with an environmental, social and governance (ESG) focus.

    Digital Marketing Banking & Finance

    I am an expert in developing and implementing customized digital acquisition strategies for banks and financial institutions with a focus on customer centricity and financial inclusion.

    Digital Marketing Credit Rating Agency

    I am an expert in developing and implementing customized digital acquisition strategies for credit rating agencies, with a focus on increasing transparency and trust.

    Digital Marketing FinTech Companies

    I am an expert in developing and implementing customized digital acquisition strategies for fintech companies with a focus on innovation and scalability.

    Digital Marketing Cyber Security

    I am an expert in developing and implementing customized digital acquisition strategies for cybersecurity companies, with a focus on risk mitigation and customer trust.

    Digital Marketing Start up & Scale up

    I am an expert in developing and implementing customized digital acquisition strategies for start-ups and scale-ups with a focus on rapid growth and market penetration.

    Digital Marketing Luxury Industry

    I am an expert in developing and implementing customized digital acquisition strategies for luxury brands with a focus on exclusivity and brand experience.

    Digital Marketing B2B Services & Consulting

    I am an expert in developing and implementing customized digital acquisition strategies for B2B services and consulting companies with a focus on lead generation and customer retention.

    Digital Marketing B2B Products

    I am an expert in the development and implementation of customized digital acquisition strategies for B2B product companies with a focus on demand creation and customer value.

    Digital Marketing E-Commerce

    I am an expert in the development and implementation of customized digital acquisition strategies for e-commerce companies with a focus on customer acquisition and conversion optimization.
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