Fast-Track Guide: Adopting Fractional CMO

Successfully onboarding a Fractional CMO

Ready to welcome a Fractional CMO and kickstart a new growth dynamic?

The onboarding process

Effective onboarding begins by clarifying your company’s strategic priorities and setting concrete objectives to achieve in the very first weeks.
Grant your Fractional CMO secure access to your key resources (Slack, CRM, analytics) to ensure smooth, rapid collaboration.
Designate an internal sponsor or project manager to facilitate integration and accelerate know-how transfer between your teams and the new Fractional CMO.
Favor immersive collaboration: regular video meetings, interactive strategy workshops, and shared dashboards to guarantee alignment and responsiveness across the board.

Typical roadmap

Day 0: Strategic briefing and team introduction
Day 7: Comprehensive diagnostics, initial analyses, and rapid feedback
Day 14: Tool configuration, first campaign launches
Day 30: Achieving quick wins—accelerated pipeline, better lead qualification, or decisive insights to refine your positioning

A successful onboarding means

Gaining access to proven marketing leadership,
Fast-tracking operational execution,
And embedding new methods to sustain growth over time.

Ready to unleash expert-driven growth?

Accelerate your transformation: start your Fractional CMO onboarding journey now.

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+60% ROI

+30-60% ROI, on Fractional CMO investment

-75% costs

50–75% cost savings, with senior strategic leadership

+100leaders

Trusted by 100+ leaders over 14 years

Your Fractional CMO

An on-demand marketing B2B full-stack expert, aligned with your business goals, working hand-in-hand with your marketing and sales department. Tailored tools, trainings, and AI-ready processes: designed for real adoption and sustainable growth.

On Demand & Fractional

Your full stack B2B marketing senior expert, available on demand, acting as your Fractional CMO.

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Your Dedicated Expert

Digital positoning, CRO & web design, organic/paid acquisition & SEO, marketing content, marketing ops.

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100% Results-Focused

Data & tracking, measurable objectives, bi-weekly sprints, transparent reporting.

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Immediate Scalability

Adjust your pace (x1 to x3) based on your roadmap and seasonality.

7 days for diagnostic,
14 days for setup.

Time-to-value

Achieve your first quick wins in 30 days through automation and proven methodologies.

Funnel Acceleration

Optimize conversion rates (CRO) at every stage, from traffic to revenue.

Optimized Costs

A senior full-stack B2B CMO for a fraction of a full time hire cost.

Premium Expertise

The capacity of a senior expert, with no fixed overhead or recruitment delays.

Qualified Leads

Multichannel campaigns driven by data and ROI, powered by Artificial Intelligence.

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Hub & Performance

Florian built a game-changing environment for the Revenue Office, used by all our Sales and Marketing teams. It allows me to centralize and efficiently manage all commercial initiatives and marketing campaigns from the various acquisition channels he set up.

Zenja Sabah

CRO EthiFinance

Methodology

Our results have soared thanks to a well-crafted methodology! By leveraging a strategic approach, combining precision targeting with effective execution, our email campaigns for digital products achieved remarkable performance.

Mylène Akbaraly

Sales Director TheTribe

Vision & Impact

A fellow entrepreneur recommended Florian, and I quickly valued his vision, energy, and execution skills. In just six weeks, we developed and launched our Go-to-Market plan. Florian’s expertise, from customer acquisition to team recruitment, has been a tremendous asset to Animéo.

Constance Tian

Founder Animéo

Results

Florian's expertise in automated B2B prospecting campaigns not only streamlined our efforts but also delivered outstanding results. It has been a game-changer for my business! Florian's strategic knowledge and personalized approach are invaluable assets for any SME looking to thrive in the market.

Nicolas Blazyck

CEO NuuBB

Process & Execution

I reached out to Florian for his expertise in sales processes and his ability to translate his sharp vision of workflows into actionable operational steps.

Guillaume Rostand

CMO Liligo

My 5-Step Methodology

3-week Launch Sprint: Diagnostic, data foundation, quick-win acquisition.
Monthly Run: CMO part-time (acquisition, content, data, ops).

360° Diagnostic (Week 1)

Acquisition, funnel, CRM, and data audit. Identify top friction points and ROI potential.

Roadmap (Week 2)

Target KPIs, hypotheses, prioritized backlog. Align the entire team with business objectives.

Implementation (Week 3)

Tracking, landing pages, pilot campaigns, automation. Achieve measurable quick wins.

Experimentation & Scale

A/B testing, bid adjustments, new channels, ABM. Increase volume while reducing CPA.

Continuous Steering

Weekly rituals, dashboards, impact review. Secure pipeline performance and predictability.

Your Fractional CMO

As a fractional CMO and operational consultant, I align your marketing and sales teams around easy-to-manage and efficient digital solutions. I bring you structured execution, strategic clarity, and results you can track.

With more than 14 years of experience in digital and data marketing, I'm an expert in digital technologies focusing on lead generation and sales conversion for sustainable success.

I help companies and brands increase their conversion rates and achieve data-driven growth. My clients value my experience and collaborative approach to building data marketing solutions with them.

Cartier, Standard & Poor's, HSBC, Liligo, EthiFinance, Shopper, NuuBB, ADP Group, The Tribe, GoNet, Foodraising, Winsights, Animeo, and more ...

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"I was stuck in the commercialization and development of my business, unable to move from ideation to execution.We worked with Florian on the Go-to-Market action plan, and the lead generation system was up and running in just one month!In addition to providing highly targeted advice, Florian immediately understood my approach and the message I wanted to convey in my sales pitch."