Book a Call ➜
Florian Nègre

Before you go...

Test your Revenue Roadmap in 1 min. &
download your personalized action plan.

Run the Simulation ➜ No thanks, I'll figure it out myself

MarTech Advisory

Bridge the gap between boardroom and backend.

Make confident technical marketing decisions.

gonet.pngLiligo.com_logo.svg.pnglogo-asoc-cartier.pngHSBC_Logo white PNG.pngLogo_simplified_white_EthiFinance.png01_Standard.pngAda Data Training.pnglogo thetribe - negreflorian.com.pngTipoussin Logo White.pngComhit-logo-white.svg

A technical partner who speaks your language.

This capacity building involves Marketing Technologies (MarTech) advice and support. In this way, you develop the skills necessary to ask the right questions, evaluate technical trade-offs and compromises and lead confidently without becoming a technician yourself.

Explore what’s next

This is for you

✓ You're a non-technical founder/CEO

✓ You need a second opinion you can trust

✓ You want to lead technical decisions, not just delegate them

✓ Your board asks technical questions you struggle to answer with confidence

✓ You're evaluating build vs. buy decisions, vendor selections, or technical roadmaps

Technical fluency without the jargon

Decisions explained in business outcomes, not architecture diagrams or acronimic metrics.

On-demand clarity

Second opinion you can trust when your team proposes a "quick refactor" that'll take 6 months.

Risk detection & assessment

Evaluate pitches, roadmaps and technical claims thanks to a dual experience in management and technology.

Fractional CGO Fractional CGO

"Florian's contribution was invaluable. He brought his marketing and digital expertise to build a solid, structured marketing function from the ground up. Thanks to Florian, our entire team now understands the strategic importance of marketing. " « La contribution de Florian a été décisive. Il a apporté son expertise marketing et digitale pour bâtir une fonction marketing solide et structurée, là où il n'en existait pas. Grâce à lui, toute notre équipe comprend aujourd'hui le rôle stratégique du marketing. »

Carol Sirou
Carol Sirou
CEO
EthiFinance
Sales Results Résultats commerciaux

"Florian's expertise in automated B2B prospecting campaigns not only streamlined our efforts but also delivered outstanding results. His strategic knowledge and personalized approach are invaluable assets for any SME looking to thrive in the market." « L'expertise de Florian en prospection B2B automatisée a simplifié nos processus et livré des résultats au-delà de nos attentes. Sa vision stratégique et son approche personnalisée sont un vrai atout pour toute PME qui veut accélérer.»

Nicolas Blazyck
Nicolas Blazyck
CEO
NuuBB
Acquisition campaigns Campagnes d'Aquisition

"Our results have soared thanks to a well-crafted methodology. By leveraging a strategic approach, combining precision targeting with effective execution, our email campaigns for digital products achieved remarkable performance. Mylène Akbaraly, Managing Director at TheTribe Mylène Akbaraly" « Nos résultats ont décollé grâce à une méthodologie bien conçue. En combinant ciblage précis et exécution rigoureuse, nos campagnes email pour les produits digitaux ont atteint des niveaux de performance inattendus.»

Mylène Akbaraly
Mylène Akbaraly
Managing Director
TheTribe

What you get each month

2-hour strategic session

Deep dive on your current technical challenges: roadmap reviews, vendor evaluations, architecture decisions, AI strategy.

Pre-meeting technical checks

Technical inspections and quick checks before critical meetings. eg. "Is this timeline realistic?", "Should we really migrate now?".

Monthly analysis memo

Written assessment of key technical decisions, risks flagged, and recommended actions. Keep your board and leadership aligned.

What this looks like in practice

From technical confusion to confident decisions.

Three advisory engagements, three non-technical leaders navigating complex MarTech decisions. Each built around translating technical complexity into business clarity.

CRM Selection

CRM vendor evaluation and selection for multi-market ESG rating agency.

A CEO faced competing vendor pitches (Salesforce, HubSpot, Microsoft Dynamics) with conflicting technical recommendations from their team. The engagement provided independent technical evaluation, total cost of ownership analysis, compliance assessment (GDPR, ESMA audit trails), and board-ready recommendation with implementation roadmap.

EthiFinance · ESG & Credit Ratings · Europe

"Having someone who could translate vendor promises into actual business outcomes was invaluable. Florian helped us cut through the sales pitch and understand what we were really buying, and more importantly, what we weren't."

Executive Leadership Team · EthiFinance

3Vendors evaluated
TCOAnalysis delivered
BoardReady recommendation

Deliverables

  • Vendor technical capabilities assessment (feature parity, gaps, roadmap reliability)
  • Total cost of ownership analysis (licensing, implementation, ongoing maintenance)
  • Compliance framework evaluation (GDPR, ESMA audit requirements)
  • Executive summary and board presentation with recommendation
Strategic Planning

18-month MarTech roadmap for payment technology scale-up post-spin-off.

A newly spun-off payment platform CEO inherited fragmented systems with no clear technical direction. The team proposed conflicting priorities (new CRM vs marketing automation vs data warehouse). The engagement delivered an 18-month phased roadmap prioritizing quick wins, sequencing dependencies, and aligning technical investments with revenue milestones.

Shopper (GoNet spin-off) · Payment Platform · Mexico

"The roadmap gave us the clarity we needed to stop arguing about priorities and start executing systematically. Having someone who understood both the technical constraints and business urgency made all the difference."

Executive Team · Shopper

18-monthRoadmap delivered
PhasedImplementation plan
306%YoY sales growth enabled

Deliverables

  • 18-month phased MarTech roadmap with dependency mapping
  • Quick wins identification (3-month horizon) vs strategic investments
  • Technical investment sequencing aligned with revenue milestones
  • Executive briefing materials for board and investor updates
Technical Decision Support

Build vs buy analysis for banking technology firm's marketing automation needs.

A banking technology CEO faced pressure from engineering to build custom marketing automation (claiming "our needs are unique"). The engagement delivered independent technical assessment comparing build costs (development, maintenance, opportunity cost) vs commercial solutions, with risk analysis and board-ready recommendation.

GoNet Technology Services · Banking IT · Mexico

"The build vs buy analysis saved us from a costly multi-year engineering distraction. Florian showed us the real numbers, not just the optimistic estimates, and helped us make a decision that kept us focused on our actual business."

CEO · GoNet Technology Services

Buildvs Buy analysis
TCOModel delivered
RiskAssessment included

Deliverables

  • Build cost model (development, maintenance, opportunity cost over 3 years)
  • Commercial solution comparison (feature coverage, integration complexity)
  • Risk analysis (technical debt, team capacity, vendor dependency)
  • Executive recommendation with implementation timeline

A simple process.

Technical fluency without becoming technical. You build the judgment to evaluate decisions, not execute them.

Full Methodology

What to expect

✓ No prep needed. Come with your current challenges.

Delivered within first week. Sets foundation for ongoing coaching.

Flexible engagement. Adjust and expand scope as priorities shift.

1. Discovery call (30 min)

Share your current technical challenges. I'll assess if I can help and how.

2. Onboarding (Week 1)

Quick audit: tech stack, team structure, pending decisions. Set priorities for first month.

3. Ongoing advisory

Monthly sessions + direct communication + written memos. Adjust focus as your challenges evolve.

Stop guessing. Start leading.

Book a 30-minute discovery call to to see if Technical CEO Advisory fits your needs.

Browse practical examples

Lost in translation

Your Marketer speaks acronymic metrics. Your CTO speaks code. Your board speaks ROI. You're stuck translating and second-guessing every call.

Build vs. Buy paralysis

Every vendor promises the world. Your marketing team wants to build everything in-house. Or the opposite. Who's actually right?  And what's the real cost of getting it wrong?

AI hype overload

Everyone says you need AI. But which AI? For what? How do you evaluate if it's working? How do you know if it's delivering value or just burning budget?

Florian Nègre 👋 Hi, I'm Florian. Struggling with revenue plateau? Let's fix that.
Book a Call ➜