Leadership Tools for B2B SaaS, Tech & Financial Services CEOs.
Strategic playbooks, frameworks, and AI tools to drive smarter, faster growth.
Companies with a strong digital transformation strategy are 313% more likely to succeed.
(Source: McKinsey / Gartner)
With over 14 years of experience in digital marketing, I’ve developed deep expertise in digital and growth marketing, specializing in designing and deploying high-impact marketing and sales workflows.
Throughout my career, I’ve worked across various sectors (Finance, Banking, SaaS, Services), gaining a broad range of perspectives. This diversity of experience fuels innovative thinking and allows me to:
Build more creative strategies,
Drive momentum and influence company culture,
Design sustainable systems and environments.
I help you build and deploy your digital infrastructure (connecting your CRM, AI tools, enrichment solutions, and campaign platforms) to automate your lead journey from capture to conversion.
My areas of expertise: AI marketing, Sales & Marketing environments, automated workflows, acquisition marketing, lead generation and scoring, data enrichment.
✔ Agility, clarity, and momentum
✔ Experience, objectivity, and structure
✔ Guidance and clarity at every step
Whether you're looking to scale acquisition, streamline handoffs between teams, or structure your stack, I turn your digital ecosystem into an automated growth engine.
Together, let’s build your smart marketing system.
Florian is highly dedicated to his mission and particularly reliable. With the high standards that define him, I know I can count on him to deliver excellent quality work on time. ➜ Read the case study
Group Chief Revenue Officer - EthiFinance
16 month of collaboration
Constance Tian
Founder - Animéo
A fellow entrepreneur recommended Florian, and I quickly valued his vision, energy, and execution skills. In just six weeks, we developed and launched our Go-to-Market plan. Florian’s expertise, from customer acquisition to team recruitment, has been a tremendous asset to Animéo.
Stéphanie Gamelin
Founder & CEO - Winsights
I was stuck in the commercialization and development of my business, unable to move from ideation to execution.We worked with Florian on the Go-to-Market action plan, and the lead generation system was up and running in just one month!In addition to providing highly targeted advice, Florian immediately understood my approach and the message I wanted to convey in my sales pitch.
Sébastien Doat
CEO - Iter Advisors
The campaign exceeded our expectations. We even had to pause it because we could no longer handle the incoming demo requests!
Mireia Salazar
Business Development Director - NuuBB
Zenja Sabah Randjelovic
Group Chief Revenue Officer - EthiFinance
Florian built a game-changing environment for the Revenue Office, used by all our Sales and Marketing teams. It allows me to centralize and efficiently manage all commercial initiatives and marketing campaigns from the various acquisition channels he set up.
Olivier Morelle
Chief Revenue Officer - MySquad
I am very pleased with the results we achieved through our innovative campaigns. This evolution was a major turning point for our sales team, as this new methodology and processes allowed us to exceed our sales targets.
Stéphanie Beaujard
Founder & CEO - Lazare
Guillaume Rostand
Chief Marketing Officer - Liligo
I reached out to Florian for his expertise in sales processes and his ability to translate his sharp vision of workflows into actionable operational steps.
Nicolas Blazyck
CEO - NuuBB
Florian's expertise in automated B2B prospecting campaigns not only streamlined our efforts but also delivered outstanding results. It has been a game-changer for my business! Florian's strategic knowledge and personalized approach are invaluable assets for any SME looking to thrive in the market.
Christine Mathis
Founder - Interaction et Stratégie
I assessed the contribution and added value of Florian's methodology for my offering.
I'm really happy, we made very quick progress in commercializing my services.
Christine Mathis
Marketing Manager - Olihost
Mylène Akbaraly
Managing Director - TheTribe
Our results have soared thanks to a well-crafted methodology! By leveraging a strategic approach, combining precision targeting with effective execution, our email campaigns for digital products achieved remarkable performance.
Lotta Marchal
Sales Director Europe - EthiFinance
My statistics have rocketed!
For my digital products, my email campaigns have achieved an average open rate of 54.5% and a click-through rate of 30.7%.
Antoine Calvet
Founder - Skreen Lab
Andréa Feal
Social Media & Content - Liligo
Schedule a 15-minute
strategy call with Florian
This call will provide an overview of my services and
how I can specifically help your company to grow.