For SaaS publishers, the challenges of customer acquisition, qualified lead generation, and lifetime value optimization require digital marketing leadership.
My fractional CMO service leverages high-converting content, SEO, SEA, inbound and outbound strategies, and ABM to pinpoint growth paths and reduce acquisition costs. Integrated marketing automation and AI-powered analytics ensure scalable performance and lasting growth, supported by ROI-focused strategy at every stage.
For SaaS vendors and tech companies, standing out in today’s ultra-competitive landscape is a constant challenge. Evolving technologies, shifting customer expectations, and rising acquisition costs demand agile marketing that truly resonates with both users and buyers. Florian Nègre, as your dedicated Fractional CMO, brings a personal, approachable, and results-driven touch to SaaS marketing, focused on client acquisition, retention, and lifetime value.
Many SaaS businesses struggle not only to attract new users but also to convert and keep them. This is where a holistic, data-powered approach comes in. Together, we start by deeply analyzing your audience’s pain points, goals, and behaviors, leveraging conversion data, lead SEO, and content marketing to deliver what matters most at every touchpoint.
You don’t need a massive marketing team to make a big impact. Florian’s past experience with high-growth SaaS start-ups and established products means each campaign combines creativity, technical know-how, and real empathy for your users. We design and test SEO-driven landing pages, email drips, and inbound/outbound workflows specifically tailored to your solution and business stage, whether launching in a new market, scaling across borders, or deepening loyalty within your user base.
Automation and AI are not just buzzwords; they’re practical tools that put sales and support on autopilot, freeing your teams to focus on high-impact conversations. With advanced marketing automation and analytics, we streamline lead nurturing, personalize demo journeys, and optimize every step of the conversion funnel for higher ROI—connecting content, advertising, and direct sales in a cohesive strategy.
SaaS growth is a team effort. Florian works closely with founders and sales/marketing teams to ensure all efforts pull in the same direction. Through transparent reporting, ongoing optimization, and constant learning, you always know where you stand and how strategies are evolving with real-time market feedback.
In a dynamic sector like SaaS, there is no “one-size-fits-all” solution. Our fractional CMO support adapts to your business cycles, integrates new channels or tools as they emerge (from account-based marketing to new SEO tactics), and keeps your tactics ahead of the competition. This partnership always centers on sharing knowledge, simplifying complex digital concepts, and empowering your team with the confidence and tools needed for lasting success.
With a genuine focus on user value, clear business goals, and a constant eye on performance, Florian helps SaaS companies go beyond marketing buzzwords, building authentic connection, maximizing sign-ups, and turning customers into ambassadors. The journey is not just about numbers, but about creating products that customers love and communities that grow with you.
