Leadership Tools for B2B SaaS, Tech & Financial Services CEOs.
Strategic playbooks, frameworks, and AI tools to drive smarter, faster growth.
Digital transformation
serving your vision.
With a B2B digital transformation expert by your side, steer your acquisition strategies, connect your systems, unlock the value of your customer data, and inspire your teams.
Digital marketing transformation: consulting, audits, and steering
Data governance and customer value creation
Team training and C-level mentoring
Ready to boost your growth? Contact me for your Strategic Diagnosis!
Your contribution is invaluable: you’ve successfully leveraged your marketing and digital marketing expertise to help build a solid marketing function. Your patience and perseverance have truly paid off! You’ve clearly played a key role in bringing the company out of the Stone Age and into the 21st century! Thank you for shaking things up and helping the entire team grasp the strategic value of marketing.
The successful digital transformation
of EthiFinance
thanks to a strategy rooted in people and technology
My statistics have rocketed! For my digital products, my email campaigns have achieved an average open rate of 54.5% and a click-through rate of 30.7%.
Lotta Marchal
Sales Director Europe - EthiFinance
16 month of collaboration
Strategic steering and business alignment
Benefit from marketing leadership aligned with your strategic challenges, accelerating digital transformation and creating more value in your target markets.
Faster acquisition and transparent reporting
Launch optimized multichannel acquisition campaigns and instantly track ROI with clear dashboards, shared KPIs, and ongoing recommendations.
Intelligent exploitation of customer data
Turn your data into growth drivers: identify high-value segments, personalize journeys, and maximize the effectiveness of every marketing action.
Training & mentoring for executives and teams
Upskill your teams and develop their expertise with personalized training programs tailored to your business challenges and company culture.
Your digital marketing transformation partner
You need skilled marketing leadership and reliable operational management to support your digital transformation.
With a fractional CMO at your side, benefit from expert insight to structure your key actions, align your priorities, and accelerate the achievement of your goals with rigor and efficiency.
Strategy, structure, measurable results : built for your ambitions.
Processus
• Personalized needs assessment and audit.
• Digital strategy definition and roadmap.
• Implementation/connection of systems (eg. CRM, automation, tracking).
• System deployment, automation, KPI monitoring
• Training, mentoring, and ExCom reporting.
Use cases
• Accelerate your marketing transformation projects without recruiting.
• Structure your data governance and omnichannel acquisition.
• Boost your ExCom impact.
Sustainable growth powered by data & AI
Combine strategic vision and operational execution to accelerate your B2B company’s growth with the power of data and artificial intelligence.
Clear strategy, concrete actions
Implement a coherent roadmap and guide every step of the marketing team to achieve your real business objectives.
Outsourced & flexible leadership
Leverage the expertise of a fractional CMO: no need to hire, gain momentum quickly, and adapt your marketing resources to actual needs.
ROI-driven management
Focus your efforts on the most profitable channels, constantly optimize your campaigns, and achieve results quickly thanks to a performance-focused approach.
Fractional CMO
As an strategic and operational consultant, I align your marketing and sales needs around easy-to-manage and efficient digital solutions. I bring you structured execution, strategic clarity, and results you can track.
With more than 14 years of experience in digital and data marketing, I'm an expert in digital technologies focusing on lead generation and sales conversion for sustainable success.
I help companies and brands increase their conversion rates and achieve data-driven growth. My clients value my experience and collaborative approach to building data marketing solutions with them.
A fellow entrepreneur recommended Florian, and I quickly valued his vision, energy, and execution skills. In just six weeks, we developed and launched our Go-to-Market plan. Florian’s expertise, from customer acquisition to team recruitment, has been a tremendous asset to Animéo.
Constance Tian
Founder - Animéo
12 months of collaboration
Ready to scale your acquisition and pipeline?
Contact me!