Use CaseDigital Transformation

Performance Cloud Environment


My client sought to modernize operations by centralizing and efficiently managing all commercial initiatives and marketing campaigns across multiple acquisition channels.

The goal was to transform a traditional and fragmented management approach into a unified digital strategy, leveraging modern online technologies and data to optimize productivity and decision-making.

To achieve this, the implementation of Monday.com was chosen as the key solution to orchestrate workflows, automate processes, and establish a centralized operational database for teams.
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Trusted Partner

Zenja Sabah.jpeg
Zenja Sabah Randjelovic Group Chief Revenue Officer at EthiFinance
« Florian has built a game-changing environment for the Revenue Office, which is used by all our sales and marketing teams.

It allows me to centralise and effectively manage all sales initiatives and marketing campaigns from the various acquisition channels he has put in place. »
Lotta Marchal - EthiFinance by negreflorian.com.jpeg
Lotta Marchal Sales Director Europe at EthiFinance
« My statistics have rocketed!

For my digital products, my email campaigns have achieved an average open rate of 54.5% and a click-through rate of 30.7%. »
Florian Nègre - Digital Marketing Consultant

Behind the Solution

"The solution is built on a high-performance cloud environment, ensuring speed, reliability, and scalability for business applications."

  • A Centralized Digital Ecosystem

    Perfect alignment between marketing and sales to maximize business impact.
  • Process Automation and Simplification

    Reduce time spent on repetitive tasks and optimize project management.
  • Optimal Data Utilization

    Make informed decisions with a centralized information base and dynamic dashboards.
  • Project Execution


    As a Project Manager, I led all essential phases :
  • Phase 1 - Phase 1 - Workflow Audit and MappingA deep analysis of existing workflows and processes was conducted to identify pain points and automation opportunities.
    Benefit: A clear vision of optimizations needed to streamline operations.
  • Phase 2 - Definition and Deployment of the Collaborative Environment I designed a collaborative environment based on business needs and operational data, integrating marketing campaigns, commercial activities, and cross-team workflows.
    Benefit: Centralized management and improved team coordination.
  • Phase 3 - Workflow Automation and Structuring The implementation of automation tools reduced manual tasks and structured business processes to maximize efficiency.
    Benefit: Significant productivity gains and reduced operational errors.
  • Phase 4 - Data Migration and Integration A structured migration process was implemented to transfer and organize data optimally, ensuring seamless interconnection with existing tools.
    Benefit: Operational continuity with no loss of information.
  • Phase 5 - Training and Team Adoption Training sessions and change management support were conducted to ensure effective platform adoption.
    Benefit: Strengthened autonomy and optimal engagement of teams.
  • Team iteration - Planning.png

    Results Achieved

    Here’s an overview of the key benefits delivered through this implementation.

    By centralizing commercial and marketing initiatives, automating processes, and optimizing workflow management, the client significantly enhanced team coordination and improved operational efficiency.
  • Centralized Commercial and Marketing InitiativesTeams can manage all actions from a single platform, improving coordination and productivity.
  • Process Automation for Greater EfficiencyRepetitive tasks were eliminated, freeing up time for higher-value strategic activities.
  • Simplified Workflow OrchestrationThe Monday.com environment now enables smooth and agile operational management, providing greater visibility over ongoing projects.
  • Structured Operational DatabaseTeams have real-time access to key information, fostering faster and more strategic decision-making.
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    With over 14 years of experience in digital marketing and
    more than 50 companies supported across various industries,
    I bring the expertise needed to help you succeed in your digital acquisition.

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