364 qualified leads with a lead engine built for sales enablement and conversion
NuuBB is a fast-growing tech partner for SMEs and mid-market companies in France and Spain, delivering tailored solutions in Cloud Hosting, Cybersecurity, and Backup services.
In 4 months, we generated :
✅ 1 699 engaged interactions.
✅ 364 Marketing Qualified Leads.
✅ 76 opportunities generated.
Behind the Results: The Experience
Nicolas Blasyk
CEO at NuuBB / MSIT
"Florian’s strategic approach and automation expertise truly transformed our lead generation. The results speak for themselves."
Mireilla Salazar
Sales Director CEO at NuuBB / MSIT
"These B2B prospecting campaigns were a game-changer. We exceeded our sales goals thanks to the new methodology and processes."
Lead Generation
Marketing Automation
Interactive Dashboards
NuuBB aimed to scale its business development efforts and strengthen its commercial presence in France and Spain. The objective was to launch automated B2B acquisition campaigns with a clear structure spanning targeting, system design, sales process automation, and team enablement.
To succeed, NuuBB entrusted me with building an operational acquisition engine, aligned to both strategic goals and commercial execution.
Phase 1 - Targeting, Prospect Mining & Funnel Design
We kicked off with a strategic deep dive to define the Ideal Customer Profiles (ICPs) and Buyer Personas. From there, I led the segmentation and mining of ultra-qualified leads, building the foundation for automated and scalable campaigns.
Phase 2 - Building and Activating the Lead Engine
We designed and deployed a full acquisition system using LinkedIn-based outreach and message automation. This included creating the campaign flows, content sequences, and workflows to capture, track, and analyze lead performance in real time.
Phase 3 - Performance Analysis & Strategic Guidance
To support continuous growth, I implemented visual dashboards for tracking KPIs and campaign results, combined with strategic reviews and operational coaching to ensure teams gained autonomy and actionable insights.
The Solution
A hyper-targeted, automated prospection strategy
An outbound system designed to reach the right leads, at the right time, personalized at scale and powered by smart automation.
Targeted ICP and Buyer Persona
Structured outreach sequences
Targeted content
AB Testing
Key actions implemented to structure lead acquisition
