364 qualified leads with a lead engine built for sales enablement and conversion

NuuBB is a fast-growing tech partner for SMEs and mid-market companies in France and Spain, delivering tailored solutions in Cloud Hosting, Cybersecurity, and Backup services.

In 4 months, we generated :

✅ 1 699 engaged interactions.

✅ 364 Marketing Qualified Leads.

✅ 76 opportunities generated.

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1699

engaged interactions

364

qualified leads

opportunities generated

months of collaboration

Lead Generation

Marketing Automation

Interactive Dashboards

Trusted Partner

Nicolas Blasyk

CEO at NuuBB / MSIT

"Florian’s strategic approach and automation expertise truly transformed our lead generation. The results speak for themselves."

Mireilla Salazar

Sales Director CEO at NuuBB / MSIT

"These B2B prospecting campaigns were a game-changer. We exceeded our sales goals thanks to the new methodology and processes."

The Challenge

NuuBB aimed to scale its business development efforts and strengthen its commercial presence in France and Spain. The objective was to launch automated B2B acquisition campaigns with a clear structure spanning targeting, system design, sales process automation, and team enablement.

To succeed, NuuBB entrusted me with building an operational acquisition engine, aligned to both strategic goals and commercial execution.

Phase 1 - Targeting, Prospect Mining & Funnel Design

We kicked off with a strategic deep dive to define the Ideal Customer Profiles (ICPs) and Buyer Personas. From there, I led the segmentation and mining of ultra-qualified leads, building the foundation for automated and scalable campaigns.

Phase 2 - Building and Activating the Lead Engine

We designed and deployed a full acquisition system using LinkedIn-based outreach and message automation. This included creating the campaign flows, content sequences, and workflows to capture, track, and analyze lead performance in real time.

Phase 3 - Performance Analysis & Strategic Guidance

To support continuous growth, I implemented visual dashboards for tracking KPIs and campaign results, combined with strategic reviews and operational coaching to ensure teams gained autonomy and actionable insights.

Impact & Results

From strategic clarity to operational execution: a full-funnel approach that delivered commercial impact.

Lead Generation & Acquisition Engine

Through a tailored roadmap and hands-on execution, I supported NuuBB in turning prospecting into a performance lever.

As leading the digital B2B prospecting project, I supported NuuBB in structuring and optimizing their acquisition strategy through a comprehensive roadmap:

Automated and scalable LinkedIn outreach: Over 1 699 Engaged Interactions, 364 Marketing Qualified Leads, 76 Opportunities Generated
Strategic dashboards and insights: Visual reporting for data-driven decisions
Team upskilling: Sales, marketing, and leadership teams trained on tools and best practices
Optimized commercial processes: Improved alignment across marketing and sales efforts
New business relationships created: Tangible results leading to new contracts

A performance-driven framework to elevate digital presence and scale qualified lead acquisition.

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The Solutions

Lead Generation Strategy1. Technical Audit
2. Visual Identity & Design
3. Assessment and Action Plan

Conversion Funnel Optimization1. Web Development
2. Acquisition Landing Pages
3. MQLs Processing Workflow

Data Analysis & Interactive Dashboards1. Data Collection
2. Data Structuring
3. Interactive Data Visualization

Team Training1. Training Seminars
2. Individual and Group Workshops
3. 20+ people trained on the automated ecosystem

Implement
tailor-made solutions
for comparable results

With over 14 years of experience in digital marketing and
more than 50 companies supported across various industries,
I bring the expertise needed to help you succeed in your digital acquisition.

All my case studies

EthiFinance

EthiFinance, Europe's leading ESG and credit rating agency, called on my experience to reposition its brand and service offering in Europe through an audit phase, a restructuring process and acquisition implementation.

Liligo

Liligo.com, a French search engine specialized in travel and part of the eDreams ODIGEO group, called on my services to optimize its customer relations workflows by building the appropriate automated system.

ADP Group

ADP Group, the French workplace design specialist, asked me optimize their acquisition through inbound and outbound marketing campaigns, after a design phase of value proposition optimization and target segmentation.

Shopper POS

Shopper POS, a Mexican point-of-sale (POS) solution, called on my experience to structure its customer-facing teams, design its strategy and achieve go-to-market (GTM) success with a cross-functional acquisition.

NuuBB

NuuBB, a French-Spanish cybersecurity company, called on my experience to optimize its dual acquisition in France and Spain, train teams and implement digital acquisition campaigns.

The Tribe

The Tribe, a French innovative tech & product studio, called on my services for in-depth work on target segmentation and implementation of automated outbound marketing sequences.

GoNet

GoNet, a global technology services company with offices in USA, LATAM and Spain, hired me to rebrand, design and implement their digital acquisition for a successful investor pitch (Orion Innovation).

MSIT

MSIT, a French cybersecurity company, called on my experience to reposition its brand and service offering through a go-to-market (GTM) action plan and an acquisition strategy based on email and social networks.

Animeo

Animeo, a French startup, called on my services to design their go-to-market (GTM) action plan and implement their digital strategy to acquire and support their growth through targeted campaigns.

Rubik Ventures

Rubik Ventures, a US-Mexico venture firm, hired me to lead the strategy team and design and oversee the go-to-market execution of their startups, spin-offs and joint ventures in Mexico.

Winsights

Winsights, a Swiss data mining company, called on my services to design and implement their entire digital strategy acquisition and support their growth.

ChiB

Chib, a US-Mexican fintech, called on my services to design their overall go-to-market strategy and acquisition plan to support their growth in two cross-border markets simultaneously.

WePrecious

WePrecious, a French marketplace for buying and selling used jewelry between individuals,called on my services to help them accelerate their growth through automated acquisition campaigns.

Skreen Lab

Skreen Lab, a French tech studio, called on my services to design its digital positioning strategy, implement its digital acquisition and support its growth.

Lazare

Lazare, a French advertising and communications agency, called on my services to implement its digital positioning strategy.

MySquad

MySquad, a French group of growth strategy experts, asked me to redesign the structure and optimize the content of their online course web platform.

HoliHost

HoliHost, a French cybersecurity company, called on my services to optimize its digital positioning and digital acquisition.

Interaction & Strategie

Interaction and Strategy, a French B2B consulting firm, called on my services to design its digital positioning strategy, implement its digital acquisition and support its growth.

Iter Advisors

Iter Advisors, a French financial advisory firm, called on my services to help them position their services and set up their automated acquisition campaigns.

My clients by industry

Digital Marketing ESG

I am an expert in the development and implementation of customized digital acquisition strategies for brands with an environmental, social and governance (ESG) focus.

Digital Marketing Banking & Finance

I am an expert in developing and implementing customized digital acquisition strategies for banks and financial institutions with a focus on customer centricity and financial inclusion.

Digital Marketing Credit Rating Agency

I am an expert in developing and implementing customized digital acquisition strategies for credit rating agencies, with a focus on increasing transparency and trust.

Digital Marketing FinTech Companies

I am an expert in developing and implementing customized digital acquisition strategies for fintech companies with a focus on innovation and scalability.

Digital Marketing Cyber Security

I am an expert in developing and implementing customized digital acquisition strategies for cybersecurity companies, with a focus on risk mitigation and customer trust.

Digital Marketing Start up & Scale up

I am an expert in developing and implementing customized digital acquisition strategies for start-ups and scale-ups with a focus on rapid growth and market penetration.

Digital Marketing Luxury Industry

I am an expert in developing and implementing customized digital acquisition strategies for luxury brands with a focus on exclusivity and brand experience.

Digital Marketing B2B Services & Consulting

I am an expert in developing and implementing customized digital acquisition strategies for B2B services and consulting companies with a focus on lead generation and customer retention.

Digital Marketing B2B Products

I am an expert in the development and implementation of customized digital acquisition strategies for B2B product companies with a focus on demand creation and customer value.

Digital Marketing E-Commerce

I am an expert in the development and implementation of customized digital acquisition strategies for e-commerce companies with a focus on customer acquisition and conversion optimization.