Strategic insights for B2B leaders · Daily Growth Digest ➜ Get insight
Complexity made simple
I believe B2B leaders don't need more execution, they need better direction. My role is to take complexity (AI, compliance, fragmented data, misaligned teams) and turn it into clarity: strategic frameworks that connect product, people, and process into measurable growth.
I design the roadmap. We handle the execution together.

Beyond Technical Expertise.
Strategic architecture isn't just about systems and data, it's about people. I bring the ability to:
✔ Bridge business functions, translate between technical and commercial teams,
✔ Lead hybrid human+AI projects with ethical and social dimensions integrated
✔ Apply holistic understanding, critical thinking, and contextualization
What creates real value isn't just AI implementation. It's designing systems that serve your vision, not the other way around.

Florian Nègre
Fractional Chief Growth Officer | Marketing & Growth Consultant
With 14+ years of international leadership in B2B marketing, I design revenue systems for mid-sized companies, leveraging AI, data governance, and strategic architecture for measurable growth.
How I can help you
✔ Design AI-powered revenue systems with compliance built-in (GDPR, AI Act)
✔ Architect scalable go-to-market strategies (RevOps, ABM, data governance)
✔ Build strategic frameworks for visibility, demand generation, and pipeline velocity
✔ Train executives and teams on AI integration and cross-functional alignment
Core strengths
✔ Strategic architecture, supervision of hands-on execution
✔ Expertise in AI integration, revenue systems, and compliance frameworks
✔ Focus on measurable business impact and C-suite advisory
✔ Objective guidance, tailored to each client's growth stage and maturity
Background & Experience
• Former Marketing & Growth Director at EthiFinance (ESG & Credit rating agency), where I designed the revenue architecture that delivered 128% MQL-to-SQL conversion improvement in 12 months.
• My prior experience includes strategic roles at HSBC and S&P Global, working on data governance and compliance frameworks for regulated financial markets.
• Previously served as Chief Growth Officer at GoNet Technology Services (acquired by Orion Innovation in 2021) and Chief Revenue Officer at Shopper POS, where I built revenue operations
driving 306% YoY sales growth and validating scalable growth infrastructure for B2B SaaS.
Certifications
• Generative AI Fundamentals (Databricks, 2025)
• AI Chatbots, RAG & Governance with Data Workflows - Foundations (Knime, 2025)
• Data Analytics (Amplitude, 2025)
• Solutions Partner (HubSpot, 2025)
Courses
• AI Fluency: Framework & Foundations (Anthropic, 2025)
• Introduction to Model Context Protocol (Anthropic, 2025)
• Data Engineering Fundamentals (Databricks, 2025)
Education
• Strategy and Economic Intelligence - Institute of Advanced Studies in National Defence (IHEDN), Paris
• Specialized Master (M.S.), International Business - ESCP Business School, Paris
• Master of Laws (LL.M.), International Business Law - University of Montpellier
• Juris Doctor (J.D.), International Law - University of Ottawa
Based in Barcelona, serving clients across Europe (France, Spain, UK, Germany).
Let's design your revenue architecture
for AI-powered B2B growth.
If you want to accelerate growth, align teams around revenue, or future-proof your tech stack,
I'll design the strategic architecture that transforms complexity into predictable outcomes.
What leaders say

Carol Sirou
CEO - EthiFinance
Florian's contribution was invaluable. He brought his marketing and digital
expertise to build a solid, structured marketing function from the ground up.
His patience and perseverance paid of!
He literally brought the company from
the stone age to the 21st century.
Thanks to Florian, our entire team now
understands the strategic importance of marketing.

Zenja Sabah Randjelovic
Group Chief Revenue Officer - EthiFinance
Florian built a game-changing environment for the Revenue Office, used by all our Sales and Marketing teams.
It allows me to centralize and efficiently manage all commercial initiatives and marketing campaigns from the various acquisition channels he set up.

Stéphanie Gamelin
Founder & CEO - Winsights
I was stuck in the commercialization and development of my business, unable to move from ideation to execution.
We worked with Florian on the Go-to-Market action plan, and the lead generation system was up and running in just one month!
In addition to providing highly targeted advice, Florian immediately understood my approach and the message I wanted to convey in my sales pitch.

Olivier Morelle
Chief Revenue Officer - MySquad
I am very pleased with the results we achieved through our innovative campaigns.
This evolution was a major turning point for our sales team, as this new methodology and processes allowed us to exceed our sales targets.

Constance Tian
Founder - Animéo
A fellow entrepreneur recommended Florian, and I quickly valued his vision, energy, and execution skills.
In just six weeks, we developed and launched our Go-to-Market plan.
Florian’s expertise, from customer acquisition to team recruitment, has been a tremendous asset to Animéo.

Lotta Marchal
Sales Director Europe - EthiFinance
My statistics have rocketed!
For my digital products, my email campaigns have achieved an average open rate of 54.5% and a click-through rate of 30.7%.

Sébastien Doat
CEO - Iter Advisors
The campaign exceeded our expectations.
We even had to pause it because we could no longer handle the incoming demo requests!

Guillaume Rostand
Chief Marketing Officer - Liligo
I reached out to Florian for his expertise in sales processes and his ability to translate his sharp vision of workflows into actionable operational steps.

Mylène Akbaraly
Managing Director - TheTribe
Our results have soared thanks to a well-crafted methodology!
By leveraging a strategic approach, combining precision targeting with effective execution, our email campaigns for digital products achieved remarkable performance.

Nicolas Blazyck
CEO - NuuBB
Florian's expertise in automated B2B prospecting campaigns not only streamlined our efforts but also delivered outstanding results.
It has been a game-changer for my business!
Florian's strategic knowledge and personalized approach are invaluable assets for any SME looking to thrive in the market.

Christine Mathis
Founder - Interaction et Stratégie
I assessed the contribution and added value of Florian's methodology for my offering.
I'm really happy, we made very quick progress in commercializing my services.

Mireia Salazar
Business Development Director - NuuBB