Fractional Chief Growth Officer for B2B Scale-Ups
Scale-ups lose 40% of leads in Sales-Marketing handoffs. Fractional CGO services align your Sales, Marketing, and Customer Success teams through AI-powered revenue operations. Achieve 3.2x average ROI with proven B2B revenue growth strategies.
30+ B2B clients. €2M-€30M revenue. Paris • Barcelona • Remote.
Why Choose a Fractional Chief Growth Officer?
Most B2B scale-ups face the same challenge: explosive growth potential trapped by misaligned teams. Your Sales team doesn't trust Marketing's leads. Marketing blames Sales for not following up. Customer Success operates in a silo. The result? 40% of your hard-won leads evaporate in team handoffs.
A fractional CGO solves this by implementing RevOps architecture, unified processes, data, and goals across your entire revenue engine. Unlike full-time hires (€150K+/year) or generic consultants (advice without implementation), fractional CGO services deliver hands-on revenue growth at a fraction of the cost (€4K-€8K/month).
Key differentiators:
- C-suite strategy + hands-on implementation (not just advice)
- AI revenue systems (automation that actually works for B2B)
- Proven ROI: 3.2x average across 30+ clients in 6 months
- Part-time flexibility: Scale up/down based on your needs
Learn more about Fractional CGO services →
Core Services: From Strategy to Revenue Growth
1. Fractional Chief Growth Officer
Part-time C-suite executive driving your entire go-to-market strategy. Align Sales, Marketing, CS. Build revenue operations infrastructure. Implement AI systems. Average engagement: 2 days/week, 6-12 months, 3.2x ROI.
Explore Fractional CGO →
2. RevOps Architecture
Stop losing leads in handoffs. We design and implement sales marketing alignment frameworks: unified CRM, standardized processes, automated data flow. Results: 20-35% conversion rate lift, 30% shorter sales cycles.
See RevOps services →
3. AI Revenue Systems
Replace 10+ disconnected tools with one intelligent revenue automation stack. AI-powered lead scoring, nurture campaigns, Sales handoff triggers. Cut tech costs 30%, double go-to-market speed.
Discover AI Revenue Systems →
4. Executive Visibility Program
Optimize your personal brand for AI search (ChatGPT, Perplexity, Claude) and Google. Thought leadership content → inbound leads → premium clients. 6-month program, 80% more inbound.
Build executive visibility →
Proven Results: 3.2x ROI Across Industries
30+ B2B clients. €50M+ revenue impact. Industries served:
Common success patterns:
- Month 1-3: RevOps foundation, team alignment, quick wins (10-20% conversion lift)
- Month 4-6: AI systems implementation, process automation (30-40% efficiency gains)
- Month 7-12: Scale + optimize, executive visibility, compound growth (3.2x ROI sustained)
Read detailed case studies →
How Fractional CGO Works: 90-Day Onboarding
Discovery (Week 1-2)
- Revenue engine audit: Sales, Marketing, CS processes
- Data infrastructure assessment (CRM, analytics, tools)
- Team interviews, stakeholder alignment
- Growth roadmap: Quick wins + strategic initiatives
Foundation (Week 3-8)
- RevOps architecture: Unified CRM, handoff protocols, data governance
- Team training: New processes, tools, workflows
- Quick wins implementation: Fix biggest revenue leaks first
Scale (Week 9-12)
- AI revenue systems deployment: Lead scoring, nurture, triggers
- Performance monitoring: Weekly dashboards, monthly reviews
- Executive visibility: Content strategy, thought leadership launch
Ongoing (Month 4+)
- 2 days/week strategic oversight + hands-on optimization
- Monthly board-level reporting (metrics, insights, roadmap)
- Continuous improvement: A/B tests, new initiatives, scale winners
Book free discovery call → (30 min, no commitment)
Who We Serve: B2B Scale-Ups €2M-€30M Revenue
Ideal client profile:
- Revenue: €2M-€30M ARR (past product-market fit, pre-enterprise)
- Team: 10-100 employees, growing fast
- Challenge: Sales-Marketing misalignment, revenue leaks, tool sprawl
- Goal: Profitable growth, not just growth at all costs
- Geography: Europe-focused (Paris, Barcelona, remote)
You're a good fit if:
- You're losing leads between Marketing and Sales handoffs
- Your CRM is a mess (incomplete data, duplicate records, no trust)
- You use 10+ marketing/sales tools but still do manual work
- Your CEO/CRO wants better visibility into the revenue pipeline
- You can't afford (or don't want) a full-time CMO/CRO at €150K+/year
You're NOT a good fit if:
- You're pre-revenue or under €1M ARR (too early, focus on product-market fit first)
- You need a pure demand gen executor (we do strategy + implementation, not just execution)
- You want instant results (realistic timeline: 3-6 months for meaningful ROI)
Why Florian Nègre: 30+ Clients, 10 Years Experience
Fractional Chief Growth Officer based in Paris and Barcelona, serving B2B scale-ups across Europe. Specialized in AI revenue systems + RevOps architecture for companies €2M-€30M revenue.
Background:
- 10+ years B2B growth (SaaS, FinTech, Professional Services)
- Built revenue engines for 30+ scale-ups (€2M → €30M transitions)
- Expert: HubSpot, Salesforce, Clay, AI automation stack
- Bilingual: English/French, serves international teams
Philosophy:
Revenue growth isn't about more ads or more salespeople. It's about alignment (teams working together), systems (AI-powered automation), and visibility (executives as thought leaders). Most consultants give advice. I implement.
Read full bio → | See portfolio →
Free Resources for B2B Growth
Download templates (no email required):
- RevOps Audit Checklist (PDF, 15 pages)
- Go-to-Market Plan Template (Excel, ready to use)
- AI Revenue Systems Implementation Guide (PDF, 20 pages)
- Executive Visibility 6-Month Roadmap (PDF, timeline + tactics)
Access free templates →
Daily B2B Growth Insights:
5-minute daily digest on AI, RevOps, executive visibility. Curated for CEOs, CROs, CMOs of scale-ups. No fluff, just actionable insights.
Subscribe to Daily Digest → (free)
Latest articles:
- "How AI Revenue Systems Cut Tech Costs 30% for B2B Scale-Ups"
- "The RevOps Framework: Align Sales-Marketing in 90 Days"
- "ChatGPT SEO: Why B2B Executives Need AIO (Not Just SEO)"
Read all growth articles →
Get Started: Free Revenue Engine Audit
30-minute discovery call (no commitment):
- Audit your current Sales-Marketing-CS alignment
- Identify biggest revenue leaks (typically 2-3 quick wins)
- Discuss fractional CGO fit for your scale-up
- Receive custom growth roadmap (even if we don't work together)
Book free audit call →
Based in Paris & Barcelona. Serving B2B scale-ups across Europe + remote.
FAQ: Frequently Asked Questions
1. What does a fractional Chief Growth Officer do for B2B companies?
A fractional CGO is a part-time Chief Growth Officer who drives revenue growth for B2B scale-ups. Unlike traditional CMOs (marketing-only) or CROs (sales-only), a CGO aligns Sales, Marketing, and Customer Success through revenue operations (RevOps).
Key responsibilities include:
- Strategy: Go-to-market planning, target market selection, pricing/positioning
- RevOps implementation: Unified CRM, process design, team alignment protocols
- AI systems: Marketing automation, lead scoring, sales enablement tools
- Team leadership: Train Sales/Marketing/CS teams, drive accountability
- Executive visibility: Build founder/executive thought leadership
Typical engagement: 2 days/week, 6-12 months, €4K-€8K/month (vs €150K+/year full-time).
2. How much does a fractional CGO cost compared to full-time hire?
Fractional CGO: €4,000-€8,000/month (2 days/week)
Full-time CGO: €120,000-€180,000/year + equity + benefits
Cost comparison (12 months):
- Fractional: €48K-€96K total (flexible, no equity, no benefits)
- Full-time: €150K+ salary + 10-20% equity + benefits = €200K+ total commitment
Break-even: Fractional makes sense if you need strategic oversight + hands-on implementation but don't need full-time presence. For scale-ups €2M-€30M revenue, fractional delivers same ROI at 50-60% lower cost.
When to go full-time: Above €30M revenue, or when your revenue operations are mature and need daily optimization (not foundational build).
3. What's the average ROI of hiring a fractional growth executive?
Average ROI: 3.2x across 30+ clients in 6 months.
ROI breakdown by industry:
- FinTech/WealthTech: 3.8x (high ACV, compliance expertise = premium)
- B2B SaaS: 3.5x (product-led growth optimization, expansion revenue)
- Professional Services: 3.2x (long sales cycles, high-touch)
How ROI is calculated: ROI = (Revenue Impact - Fractional CGO Cost) / Fractional CGO Cost
Example (B2B SaaS, €10M ARR):
- Fractional CGO cost: €60K/year (€5K/month × 12)
- Revenue impact:
- 20% conversion rate lift → +€1M ARR (from improved handoffs)
- 30% faster sales cycle → +€800K ARR (from velocity gains)
- 15% expansion revenue increase → +€600K ARR (from CS alignment)
- Total impact: +€2.4M ARR
- ROI = (€2.4M - €60K) / €60K = 39x (or 3,900%)
Note: We report conservative 3.2x because not all clients hit these numbers, and we measure realistically (6-12 month timeframe, not immediate).
4. How do fractional CGOs implement AI in revenue operations?
AI revenue systems = unified technology stack that automates lead scoring, nurturing, sales handoffs, and customer success triggers using artificial intelligence.
Typical AI implementation (90-120 days):
Phase 1: AI-Powered Lead Scoring
- Train AI model on your historical won/lost deals
- Score inbound leads automatically (0-100, based on fit + behavior)
- Route high-score leads to Sales instantly, low-score to nurture
Phase 2: AI Nurture Campaigns
- Personalized email sequences based on lead behavior (pages visited, content consumed)
- ChatGPT API integration for dynamic content generation
- A/B test subject lines, messaging, timing automatically
Phase 3: Sales Handoff Triggers
- AI detects "buyer intent signals" (demo request, pricing page 3+ views, competitor comparison)
- Alerts Sales rep + auto-creates CRM task with context
- Eliminates manual lead qualification, cuts response time 80%
Phase 4: Customer Success Upsell Signals
- AI monitors product usage patterns for expansion opportunities
- Flags accounts for proactive outreach (vs reactive support)
- Increases expansion revenue 15-25%
Tech stack we implement:
- CRM: HubSpot or Salesforce (base layer)
- AI enrichment: Clay, Clearbit (data quality)
- AI intelligence: ChatGPT API, custom models (automation brain)
- Analytics: Mixpanel, Amplitude (usage tracking)
Cost: Replaces 10+ tools, cuts tech spend 30%, doubles speed.
Learn more about AI Revenue Systems →
5. When should a scale-up hire a fractional CGO vs full-time?
Hire Fractional CGO if:
- ✅ Revenue €2M-€30M ARR (scale-up phase)
- ✅ You need to build revenue operations (don't have it yet)
- ✅ Sales-Marketing misalignment is costing you 20-40% leads
- ✅ Budget-conscious (fractional = 50% cost of full-time)
- ✅ Want hands-on implementation (not just strategy consulting)
- ✅ Need flexibility (scale up/down based on results)
Hire Full-Time CGO if:
- ✅ Revenue €30M+ ARR (need daily optimization)
- ✅ RevOps already mature (just need continuous improvement)
- ✅ Large team (50+ sales reps, complex org)
- ✅ Can afford €150K+ salary + equity
- ✅ Need someone in every leadership meeting
Neither (not ready yet) if:
- ❌ Revenue <€1M ARR (focus on product-market fit first)
- ❌ Pre-seed/Seed stage (hire demand gen contractor, not CGO)
- ❌ No sales team yet (build that first)
Hybrid model (best for most):
Start with fractional CGO for 6-12 months to build foundation (RevOps, AI systems, processes). Then either:
- Continue fractional (if 2 days/week sufficient)
- Hire full-time VP Revenue Operations (to execute, fractional CGO advises)
- Hire full-time CGO (if revenue scaled to €30M+)
Bottom line: Fractional CGO de-risks the hire. Test the value before committing to full-time salary + equity.
Book discovery call to discuss fit →
